Uber has one of the most amazing business models ever created. The company’s mission is underpinned by technology that helps people go anywhere and get anything. The results have been stunning. In just over a decade, Uber has become a firm with more than $30 billion in annual revenue, an annual bookings run rate of $126B and a market capitalization near $90 billion today.

Moreover, the company’s productivity metrics are 3-5 times greater than what you’d find at a typical technology company when, for example, measured by revenue per employee. In our view, Uber’s technology stack represents the future of enterprise data apps where organizations will essentially create real time digital twins of their businesses and in doing so, deliver enormous customer value. 

In this Breaking Analysis, we introduce you to one of the architects behind Uber’s groundbreaking fulfillment platform. We’ll explore their objectives, the challenges they had to overcome, how Uber has done it and why we believe their platform is a harbinger for the future. 

Uber’s fulfillment platform technical blog: 

https://www.uber.com/blog/fulfillment-platform-rearchitecture/

Using Google Cloud Spanner to support Uber’s data management mission:

https://www.uber.com/blog/building-ubers-fulfillment-platform/

Google Cloud Spanner technical paper:

https://static.googleusercontent.com/media/research.google.com/en//archive/spanner-osdi2012.pdf