Sportswashing: UFC and Bud Light, LIVE AND IN PUBLIC, IF YOU WILL on this week's episode of IF THE SHOES FIT, a show where we solve salacious situations by stepping into the shoes of the shaken...the chagrined...the kerfuffed!

I’m your host Alexei Auld, author of 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators, and joining me are guests John Nash from Hey Not The Face Podcast and Eugene S Robinson, author of the memoir, “A Walk Across Dirty Water and Straight Into Murderer's Row”. Collectively the Puncholes.

Now let’s get to stepping!

Step into the shoes of Carlos Watson. You didn’t get much traction at home when pulling the race card on your federal criminal charges, but a British tabloid cares! So walk us through your plans to use international attention to mitigate your domestic drama, live and in public, if you will!

Step into the shoes of the UFC. Is your unprecedented sponsorship deal with Anheuser-Busch enough to rest on your laurels or are you planning to take additional steps to solidify the UFC as the place to be for blue collar brand rehabilitation, live and in public, if you will?

REGULAR FEATURE: LEGION OF DOOM

REGULAR FEATURE: MISTYAF

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