Ever wonder what a creative strategist actually does in week one? In this deep-dive episode, Kelly shares her unfiltered experience onboarding two clients, walking through real SOWs, team dynamics, pivots, and tips to set yourself up for long-term success in performance creative.

⏱️ Topics Discussed in Chronological Order:

• Welcome to UGC Pro + who this episode is for
• The difference between Client A vs. Client B roles
• Scope of Work breakdown: creative strategy, team leadership & production
• Why strategy is worth $100+/hr
• The real first-week onboarding (meetings, tools, chaos)
• What founders actually expect from you early on
• The 90-day learning curve (and how to protect yourself)
• How to create strategic wins without burning out
• What to track, audit, and automate as a strategist

Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses:

UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout

Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout

Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout

And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35

Did you know that we're on other social platforms?

Follow us on...

✨ Instagram: https://www.instagram.com/ugc.pro/

✨ Twitter: https://x.com/UGCpro_

✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc

We also post EVERY MONDAY on our YouTube channel! Be sure to subscribe and turn on post notifications. I read all the comments + respond to them, so ask any and all Q's.

Channel here 👉 https://youtu.be/1g2I5DwL-EE

Creative strategy, UGC creator, fractional strategist, brand onboarding, freelance strategist, ad creative roles, SOW walkthrough, agency life, performance creative, strategy vs. execution, marketing consultant, onboarding best practices, creative strategist podcast, Kelly Rocklein, UGC Pro

Welcome to UGC Pro, the podcast where creative strategy, UGC innovation, and freelancing success collide. Hosted by Kelly Rocklein—a self-taught creative marketer with over a decade of experience on both the brand and creator side—this show is here to help you unlock your full potential. Whether you’re here to sharpen your ad game or gain fresh insights to elevate your creative freelance business, you’re in the right place.

Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses:

UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout

Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout

Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout

And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35

Did you know that we're on other social platforms?

Follow us on...

✨ Instagram: https://www.instagram.com/ugc.pro/

✨ Twitter: https://x.com/UGCpro_

✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc

We also post EVERY MONDAY on our YouTube channel! Be sure to subscribe and turn on post notifications. I read all the comments + respond to them, so ask any and all Q's.

Channel here 👉 https://youtu.be/1g2I5DwL-EE