Customers will go through different stages before they decide to purchase your product or service.  

Mapping out that customer journey can be extremely critical in determining how well we can enhance the customer communication and influence those leads/ prospects in different ways, depending upon the stage of the buying cycle they are currently at.  

Once that customer journey is correctly mapped out, marketing and sales teams can invest their time and budget in the right direction accordingly.   

Listen to Ryan Paul Gibson (Founder of Content Lift), who joined us as the 59th speaker at the Ultimate Global Podcast.

Marketing for early-stage startups is mostly pretty complex and unstructured. You need to test out different methods to identify the best one for your product or service.   

And the marketing team will generally be going through several stages of re-strategising, as described by Jacob in this particular episode. Jacob first started marketing PicUp with family and friends. PicUp then went on to hiring a Business Development Representative without any marketing & sales qualified leads. Then they realised it over a period of time to first strengthen up their marketing strategies before trying to sell their product.   

As an early stage startup, you will have to optimally utilise your resources in hand to get the best result for your business. It is quite common for 1 person to wear multiple hats while working at a startup, which also provides you with an opportunity to learn multiple things at once.  

Listen to the complete episode with the founder of PicUp, Jacob Olsen who was also the 58th speaker on the Ultimate Global Podcast.  

#learnwithsaurabh #everystorymatters #startupstories #entrepreneurship

The b kinder Foundation has got such an inspirational and heart-touching story, founded by Danny Mayson - Kinder who lost her beautiful daughter in a tragic horse accident.   

Danny joined us in first of our special series of episodes on Charities & Not-4-Profits. For George and me, Ultimate Global Podcast is not just a podcast. It is also a way of giving back to the society through the impactful discussions that we can spread across our network globally.   

The b kinder Foundation is trying to empower children to make a difference through human kindness.   

We also discussed about how important it is becoming for us to take care of our mental health in these critical times. It is not something which everyone feels comfortable on talking about but it is something which we shouldn’t run away from, as our mental health and well-being directly impacts our day-2-day life.  

Step up and Step out for a kinder world!!  

Danny joined us as the 57th speaker on the Ultimate Global Podcast.   

#everystorymatters #learnwithsaurabh #mentalhealth #speadingkindness

In this episode, we were joined by a very special guest from Sydney as the 56th speaker on the Ultimate Global Podcast: Arnab Maity (Founder of Buyerby). Bueryby is helping everyday Australians find their dream home or generate passive income using property investment, backed by tech.  

What’s the most important trait that successful real estate investors might possess? Undoubtedly, its saving as much as you can which will allow you to start your investment sooner rather than later.   

Due to rising prices and inflation, this hasn’t been a great year for first home buyers.   

Arnab described a popular trend among young Australians called “rent-vesting”. For example: They are renting out in Brisbane CBD but they are buying a property in Adelaide. So, they are waiting for their dream home to come in 5 years rather than jumping in now.

#everystorymatters #learnwithsaurabh #realestateinvesting #investmentproperty #entrepreneurship

Listen to this exciting conversation with our 55th speaker at the Ultimate Global Podcast, Jane Oja. Jane is currently the Director of Growth at Fishburners. Their community, events and tools support teams in the early stages of building a successful tech startup.  

In this episode, we discussed about how the startup landscape has evolved in Australia in the last couple of years. Since Jane interacts with a lot of CEOs and Founders on a daily basis, there couldn't have been a better person to talk on this topic.  

We discussed about several things such as work flexibility, understanding what's more important for them (idea/ team/ strategy), and how simple ideas are able to capture the attention of investors during the pitch nights.   

#everystorymatters #learnwithsaurabh #entrepreneurship #startupstories

Today marks the birth anniversary of Mahatma Gandhi, who was an inspiration for mankind globally. And we look back at a very special episode that we organised in collaboration with UNSW Sydney last year on the occasion of Gandhi Jayanti last year.   

We discussed on the topic of "Relevance of Gandhian Values in the 21st Century". Some of his values are more important and relevant to be inculcated now more than ever before.   

#everystorymatters #learnwithsaurabh #gandhijayanti

🤝 What are the 6 elements of Partnering Intelligence for Effective Sales?  

☑ Trust: It’s the foundation of good and long-lasting relationships with your customers.  

☑ Win-Win Focus: Understand what the other party is trying to achieve and try to create how you are creating a value for your customers.  

☑ Being comfortable with inter-dependence: Our success should become a part of our customer’s success.  

☑ Transparency: Give information about ourselves so that people can relate with us and also give feedback to your customers.  

☑ Comfort with Change  

☑ Having Future Orientation: Create common goals and set mutual action plans for the future   

Listen to this exciting conversation with our 54th speaker at the Ultimate Global Podcast: Fred Copestake (Founder of Brindis).  

#learnwithsaurabh #everystorymatters #entrepreneurship #sales

🤩 No better way to spend your public holiday in Australia than to run a very special episode on the Ultimate Global Podcast with the CEO of LMS365, Rasmus Holst.   

📝 You can literally learn so many things from his experience, wisdom and humility that he has gained over the years.   

👉 He joined us as the 53rd speaker at this Podcast for a special series of episodes for CEOs, Founders and Co-Founders.   

Some of the key lessons shared by him: 

✅ Everyone is not the best at everything. So do what you are good at and continue doing that for a long period of time. 

✅ Always rely and believe in a team of highly motivated and passionate individuals to deliver on the results.  

✅ Push beyond your limits and try to deliver more than what is expected out of you. 

✅ Accept criticism in a positive way. You will only get better after any constructive feedback from your team. 

✅ Give more freedom and flexibility to your team members in how they want to do things.  

✅ Help people in your company to grow and become better in what they do  

#learnwithsaurabh #everystorymatters #lms365 #ceos #entrepreneurship

ℹ️ How can B2B companies generate quality leads through website and SEO?  We were recently joined by Sam Dunning (Co-Owner @ Web Choice) as our 52nd speaker on the Ultimate Global Podcast.  

💡 Sam emphasised on the importance of having thorough customer research as the first step to clearly understand what your ideal customer persona looks like and what kind of activities they are engaging in.  

💁 One should always research about your ideal customers through LinkedIn, Google Search, review sites and by directly interacting with them. Your customers might be posting certain things on LinkedIn or listening to podcasts or sharing some content.  

So you can ideally look at the following:  

✅ Understand where your target customers are hanging out 

✅ Look at the channels where people are going to search for your product or service. 

✅ Invest your marketing budget in the top 2 performing channels that can help you engage with those warm prospects  

#everystorymatters #learnwithsaurabh #leadgeneration #marketing

😀 In a special series of episodes for SDRs, AE’s and CSM’s, we were joined by Charlotte Riddle (Senior Sales APAC, Unmind) at the Ultimate Global Podcast to discuss about Sales Prospecting. 

#everystorymatters #learnwithsaurabh #techsales #prospecting