The Big Themes:

• Events evolved: As attendees adapt to hybrid shows, understanding what changed enables people to leverage both in-person and online benefits of industry shows.
• Get creative, opt for flexibility: Hospitality resources may be short-staffed, travel could be affected, or speakers might not be able to attend in person. Event organizers can help vendors increase visibility by going online, conference speakers into the event, and holding virtual meetings.
• Do your homework to lay the proper groundwork: Outline plans on which vendors to see, sessions to attend, and how to divide and conquer with other colleagues attending. Have you thought of social media to amplify your presence as a leader?
• Bring it home and take it forward: Vendors look at the opportunity to connect with customers in high-quality conversation and seek feedback to achieve solutions and understand experiences while engaging with business leaders.

The Big Quote: “It’s those pure insights that are equally as important to watching and making sure that feature function during a software demo is what you need…certainly the vendor relationship is important, but the experience of your peers is going to speak volumes about if that is real.“

This episode is brought to you by BMC Software.

Visit Cloud Wars for more.