James and Jennifer order from netflix.shop.  Jennifer is not impressed with the shopping experience, surprising James, who didn't have the same visceral reaction.  They talk about localization and get a bit emotional as they embrace the moniker MLP.  In the end, they are kind of delighted with the tech stack and the story it told.

Research included these sources:

• Netflix:  https://about.netflix.com/en/news/introducing-netflix-shop
• Reuters:  https://www.reuters.com/business/netflix-launch-online-store-selling-show-related-merchandise-2021-06-10/
• Smithsonian Magazine:  https://www.smithsonianmag.com/smart-news/netflix-house-stores-open-2025-180983085/
• Medium:  https://davidjdeal.medium.com/how-netflix-is-cashing-in-on-squid-game-1998608f2c6c
• No Rules Rules:  https://www.norulesrules.com/

Sites Mentioned:

• Shopify - hosted webstores:  https://www.shopify.com/
• Klaviyo:  https://www.klaviyo.com/
• One Trust - GDPR compliance:  https://www.onetrust.com/
• Elevar - Conversion Tracking:  https://www.getelevar.com/
• Google Translate - localization:  https://translate.google.com/
• GTranslate:  https://apps.shopify.com/multilingual-shop-by-gtranslate
• Translify:  https://apps.shopify.com/translify
• Carro - Drop Shipping:  https://www.getcarro.com/
• Printful - Print on Demand:  https://www.printful.com/
• Geo Location - localization suggestion:  https://apps.shopify.com/geolocation
• Route - Branded Tracking:  https://route.com/
• ShipBob:  https://www.shipbob.com

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

James and Jennifer order from Bombas and receive their first-ever package without a packing slip.  They get emo over workers in ecomm, about dry, healthy feet, and about their orders generating goodness in multiples.  There's a lot of love and heart-feels in this episode.

Research included these sources:

• Bombas website:  https://shop.bombas.com/pages/about-us
• Bombas Impact Report, 2022:  https://beebetter.bombas.com/impact
• Capitalism dot com:  https://www.capitalism.com/bombas/
• Business Insider:  https://www.businessinsider.com/how-ceo-bombas-socks-keeps-meetings-productive-2022-6
• RocketReach:  https://rocketreach.co/bombas-profile_b55f7744f6cf0bff

Sites Mentioned:

• Shopify - e-commerce storefronts:  https://www.shopify.com/
• Pepperjam - affiliate marketing:  https://www.pepperjam.com
• Optimizely - content marketing manager:  https://www.optimizely.com/
• Algolia Search Insight - search engine:  https://www.algolia.com/
• Yotpo - ecommerce retention:  https://www.yotpo.com/
• Taboola - Advertising platform:  https://www.taboola.com
• Datadog - App monitoring:  https://www.datadoghq.com/
• Shopify and React:  https://shopify.dev/docs/custom-storefronts/hydrogen-react
• https://shopify.dev/docs/api/app-bridge/previous-versions/app-bridge-from-npm/using-react
• Sophia Roe:  https://www.iamsophiaroe.com/
• Central Place Theory:  https://en.wikipedia.org/wiki/Central_place_theory

_______________

Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

James and Jennifer talk about a recent dog-sitting adventure and a Mattress Factory mystery before they order socks from Stance. They get into Stance's ties to skateboarding, Rihanna, and artists then go deep into their packages' journeys, pixels, QR codes, and bare-bones packing slips. They haven't gotten over their disappointment with the Fenty lipstick "debacle".

Research on Stance included these sources:

• Wikipedia
• Tracxn
• Stance

_______________

Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey.

Research on Fenty Beauty included these sources:

• https://en.wikipedia.org/wiki/Fenty_Beauty
• https://440industries.com/fenty-beauty-history-case-study-rihannas-story/
• https://www.marketingsociety.com/think-piece/how-rihannas-fenty-beauty-delivered-beauty-all

_______________

Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

James and Jennifer order a base-layer garment from Patagonia to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their garments' journey.

Research on Patagonia included these sources:

• https://en.wikipedia.org/wiki/Patagonia,_Inc.
• https://brandminds.com/patagonia-the-story-behind-the-brand/
• https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html
• https://www.patagonia.com/culture.html

_______________

Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

Unboxing Ecommerce is coming soon to your favorite podcast places.

Episodes drop every other Tuesday starting November 7th.

James and Jennifer order products from brands to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey.

_______________

Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com