TRUST. Big Word. A word that effects many, many aspects of LIFE, both Personal and Business! The divorce rate approaching now 80 percent??? Certainly a TRUST issue gone wrong and unfortunately as the marination process has progressed NOT just during the recent pandemic for almost three years but really even dating back to 2008 when we witnessed TRILLION DOLLAR Institutions being rocked and beforehand, it was not even a question that they could NOT BE TRUSTED! Could it haven't gotten any worse? Well in the opinion of this show, the answer that question is a resounding YES! I have been sounding the alarm NOW for over 2 years that the gestation of the word TRUST has birthed a more disquieting word with even graver consequences and that word is UNCERTAINTY! Recently, my partner Patrick Laing, also a LIVE Talk Host here. His show address is https://www.voiceamerica.com/show/4083/finding-certainty relayed to me that the number of hits on Google related to that word is in the hundreds of thousands. Obviously, it is on the minds of a growing audience and needs to be addressed before it births another word??? Today, I am interviewing a founder of a company known as Certainty Management. She has a genuine enthusiasm and an engagement mentality to not allow Uncertainty to Graduate to what WORD??? Let's not find that out but let's investigate what she is up to presently to prevent another birth of a word that none of us wants to experience!