Uncooked

On today’s episode of Uncooked, we’re discovering why personalization is the key to our brand-loving hearts, starting with a tech company that helps you maintain the perfect temperature for your favorite beverage. Jolene Abbott, from Ember Technologies,joins me to discuss understanding consumer pain points, why details show that brands truly “get” us, and how to approach marketing a product you don’t know you need until you have it.

As an experienced head of marketing with 15+ years of experience, Jolene Abbott is passionate about building brands that emotionally connect, developing high-functioning teams and driving meaningful business impact.

At Ember, she has helped scale the disruptive consumer tech brand beyond the early adopter phase, into a thriving global business. Jolene oversees creative, brand marketing, e-commerce, digital + social media marketing, influencer, communications and retail marketing.



You can connect with Jolene via LinkedIN: https://www.linkedin.com/in/joleneabbott/

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

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On today’s episode of Uncooked, I’m summarizing the highlights and key insights of this year’s episodes so far. Listen as we explore the person-to-person marketing tactics of Benedetto Guitars, why Rumpl wants to be the “Nike of blankets” and a dive into how the events of 2020 have influenced our decision-making at the highest level in 2021.

You can listen to the full episodes here:

• Brand Spotlight: Benedetto Guitars Part 2 - https://apple.co/3q0oYQA
• Brand Spotlight: Rumpl - https://apple.co/36TEdDy
• 2021 Marketing Trends - https://apple.co/3jx2Tqg
• 2021 Cultural Trends - https://apple.co/3cUq5xI

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, I wanted to bring to you cultural insights that have been swirling in my head from reports I’ve been reading lately. Insights which pertain to how the pandemic has affected our behaviors and how brands should respond to the major shifts. We’re changing as people and brands need to know how. Rafael Sternbach-Le Noury from Talkwalker joins me as we discuss the biggest trend to watch for in 2021, and who is behind it.

Rafael is a Marketing Executive for Talkwalker in NYC. His agency experience includes digital community building and using social media analytics tools to discover niche audiences to build new business strategies. When he's not advocating to brands to build stronger connections with their audiences through social listening, you can find him riding a bike in Central Park, or roasting coffee beans out his fire escape.

You can connect with Rafael here: https://twitter.com/rafaelsternbach

Learn more about Talkwalker’s 2021 Trend Report: https://www.talkwalker.com/social-media-trends?utm_medium=referral&utm_source=uncooked-pod&utm_term=...

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, Heidi Waldusky from Ad Age and Jacqueline riff on a few emerging trends headed our way in 2021. Listen in as we discuss the pressure of appointment-only shopping, the positive impact of pandemic dining, the love some fans have for branded merchandise and finally, whether or not we should be doing workout routines at our desks.

As the Associate Publisher, General Manager of Marketing and Brand for Ad Age, Heidi’s priority is to collaborate across disciplines to achieve continued success for the legacy media brand. She led the Ad Age rebrand in 2017, working to freshly position Ad Age to lead an industry in the throes of constant reinvention. A former executive creative director, her recent agency tenures include Story Worldwide and Havas, where she helped spearhead the addition of clients such as Beefeater, Keurig Green Mountain and Liberty Mutual Insurance. She relies on her team-building background daily to encourage new ideas and shape current ones for the better

You can connect with Heidi in the following ways:

www.AdAge.com 

https://www.linkedin.com/in/heidiwaldusky/

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, Wylie Robinson discusses why he created a new kind of performance blanket and why “active home” is the next trend you should have on your radar.

Listen in as we discover how Rumpl is developing brand recognition based on design, how the company is redefining the relationship between home and outdoors, and how his company is connecting with superfans in new ways.

Wylie Robinson is the founder and CEO of Rumpl. Rumpl is known for making blankets that use the same performance materials typically found in premium outdoor gear and activewear. He lives in Portland OR, with his wife and son. When not working, Wylie can be found biking, surfing, and skiing in the pacific northwest.

Wylie Robinson is the CEO and Co-Founder of Rumpl, known for making blankets that use the same performance materials typically found in premium outdoor gear and active wear.

You can connect with Wylie and learn more about Rumpl at https://www.rumpl.com/.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, I’m continuing my conversation with Howard Paul President and CEO of Benedetto Guitars and exploring how the brand has focused on leading initiatives within the music community to support the values of the company, building a legacy of education and trust. Listen is as we discuss how to music educators are really marketing influencers, who actually buys a Benedetto, and the why the best way to market a specialized product is to be part of a community.

Howard Paul is the President and CEO of Benedetto Guitars. Founded in 1968 by American luthier Robert Benedetto, Benedetto Guitars, Inc. of Savannah, Georgia is celebrating 47 years of jazz guitar excellence. The internationally renowned company builds some of the world’s most collectable and expensive instruments while still focusing their production on the needs of professional and aspiring jazz guitarists.

You can connect with Howard and learn more about Benedetto Guitars at https://benedettoguitars.com/. To support jazz artists throughout the pandemic, visit Benedetto’s featured artists to seek out their music for purchase.

DW is a guitarist and songwriter with a passion for well-crafted instruments. You can find him on: https://www.facebook.com/DWsongsandmusic.

Jonas Brown is a lover of jazz music, a senior in high school, and the lead guitarist for his band, The Low Darts. You can find him on Instagram at @jonasbrxwn, and his band on YouTube and Facebook as "The Low Darts."

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

In today’s episode of Uncooked, we’re revealing the highlights of how detail-oriented brands are curating human experiences and life-long fans while staying focused on what makes their products unique. Listen in while I discuss how Nonfiction Research “gleefully violates the norms of traditional research,” why Grovemade relied on intuition and inspiration, becoming an overnight success, and how Benedetto Guitars is continuing a legacy founded on craftsmanship and fan loyalty.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

The raw truth of a brand is always found in the origin story. On today’s episode of Uncooked, Howard Paul President and CEO of Benedetto Guitars reveals how they’ve taken Bob Benedetto’s legacy of craftsmanship into the 21st century. We’re discussing how to create an unforgettable brand among superfans who may never own a Benedetto guitar – the “holy grail” of brand loyalty.  And how the unique sound of a Benedetto makes it a self-less instrument, designed with the audience in mind.

Howard Paul is the President and CEO of Benedetto Guitars. Founded in 1968 by American luthier Robert Benedetto, Benedetto Guitars, Inc. of Savannah, Georgia is celebrating 47 years of jazz guitar excellence. The internationally renowned company builds some of the world’s most collectable and expensive instruments while still focusing their production on the needs of professional and aspiring jazz guitarists.

You can connect with Howard and learn more about Benedetto Guitars at https://benedettoguitars.com/. To support jazz artists throughout the pandemic, visit Benedetto’s featured artists to seek out their music for purchase.

DW a guitarist and songwriter with a passion for well-crafted instruments. You can find him on: https://www.facebook.com/DWsongsandmusic.

Jonas Brown is a lover of jazz music, a senior in high school, and the lead guitarist for his band, the Low Darts. You can find him on Instagram at @jonasbrxwn, and his band on YouTube and Facebook as "The Low Darts."

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Success is less about skill and more about making something beautiful and different for the right people. On today’s episode of Uncooked, I’m sitting down with Ken Tomita CEO and Co-founder of Grovemade workspace accessories out of Portland, Oregon.  We go way deeper than the products he makes, as he shares his journey of following intuition and moving forward with zero expectations in the name of creativity. We’re discussing how an abstract art class changed the trajectory of his career, how his experience at Burning Man made him a better builder, and what it means to build a business for people who truly love your work.

Ken Tomita is a passionate member of the entrepreneurial community in Portland, Oregon and is committed to making work meaningful. He is the CEO and Co-founder of Grovemade, a product design and manufacturing company.

You can connect with Ken and learn more about Grovemade at www.grovemade.com.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Before reading on, you may want to check the privacy status of your Spotify playlist. On today’s episode of Uncooked, I’m continuing my conversation with Ben Zeidler as we discuss the problem with “happy washing” emotions in today’s marketing and the revelation  Nonfiction discovered while researching how American’s experience music. In this episode Ben dives into the idea of “emotional realism,” how consumers are leaning into their emotions, and how brands can be brave and tap into those feelings. I’m also sharing my own thoughts on the value of research and how small businesses can take advantage of resources like consultants and research companies to make a bigger impact in their marketing efforts.

Before co-founding Nonfiction Research, Ben Zeidler was Global Head of CPG Research at L2 (acquired by Gartner Research) where he worked directly with some of the world’s largest consumer brands, including P&G, Unilever, and Nestle. Prior to L2, he worked at Tenthwave, where he established its first-ever research & analytics practice. Ben is on the advisory board at Harvard Business Review and is routinely quoted/featured in industry news. He's a graduate of Georgetown University.

Learn more about Nonfiction Research here: nonfiction.co

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.