On today’s episode of Uncooked, Ben Zeidler shares why his company, Nonfiction Research, is dedicated to revealing a deeper human truth and why they are looking to “gleefully violate the norms of traditional research.

Do you like to bend research to your will? Or are you willing to see where the data takes you? On today’s episode of Uncooked, Ben Zeidler shares why his company is dedicated to revealing a deeper human truth and why they are looking to “gleefully violate the norms of traditional research.” In this episode we dive into the revelations that can only come from conversations with consumers, and asking new questions along the way. We’re also challenging marketers to see the correlation between strategic planning and bank robbing, and the powerful influence that one human experience can have on another person.

Before co-founding Nonfiction Research, Ben Zeidler was Global Head of CPG Research at L2 (acquired by Gartner Research) where he worked directly with some of the world’s largest consumer brands, including P&G, Unilever, and Nestle. Prior to L2, he worked at Tenthwave, where he established its first-ever research & analytics practice. Ben is on the advisory board at Harvard Business Review and is routinely quoted/featured in industry news. He's a graduate of Georgetown University.

Learn more about Nonfiction Research here: nonfiction.co

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

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Today on Uncooked, I’m reflecting on the last few episodes, revealing key insights about Gen Z decision-making, brand identity, and why we need to connect with our audiences now more than ever. I’m also sharing how brands can help our audiences find balance between our digital lives and analog lives, as well as why a brand is more than a product or service and how we can articulate that better.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

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Before your customers can know what your brand stands for, it’s critical to have a deep understanding of who you are first. In Part 2 of our Burning Question series on Uncooked, I continue to explore with fellow marketers how brands can become more human. Listen in as marketers of all kinds reveal their thoughts on the importance of brand purpose as a business strategy and why the new definition of service is to become equals with your consumer. There’s no better time than right now, to examine these important issues.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

What do a pencil, a folk singer named Woody Guthrie, and the Grapes of Wrath have to do with creating a cult-like following? In this episode of Uncooked, I’m speaking with Alex Poirier, Brand Manager of Blackwing Pencil Company and we’re diving into how they’ve created life-long fans by obsessing over quality and telling their brand story through their fans. Listen as Alex shares Blackwing ‘s history and how the brand was revitalized by a passion for creativity and a desire to find balance between digital and analog life. We’ll also discuss the right way to engage influencers is to actually not call them influencers at all – Blackwing just calls them customers.

Alexander Poirier is first and foremost, a storyteller. Ever since he fell in love with his first book, he’s wanted to tell stories and found his fix in an unlikely place: the world of branding and business development. Alex is the Brand Manager at Blackwing, where he’s helping to build a creative culture that revolves around a pencil. He’s still telling stories, but his toolkit has expanded to include more than words. Now, Alex is telling stories through branding, product design, and content creation.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

In the current social climate, brands feel the need to act but don’t know what action to take. In this episode of Uncooked, I’m asking marketers and agencies what brands need to do in order to become more human. Listen in as we explore the psychology of fear and anxiety, the importance of listening to your consumers, and how to create a deeper understanding of what your customers are experiencing in the world today. We’ll also hear practical advice on how brands can live up to their promises and the questions to ask before publishing a campaign centered around a social issue.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

What does a love of sweatpants have to do with marketing? This week on the Uncooked podcast I’m exploring the style habits of Gen Z and how we can use that knowledge to improve the way we communicate with them through branding. During this episode you’ll hear the origins of athleisure, how influencers impact buying decisions and my challenge to today’s brands in order to support and create a connection with these young consumers.

Do you have burning questions about branding or where the marketing industry is headed? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Gen Z already understands the impact of food goes beyond the adage “you are what you eat.” In this episode of Uncooked, I interview Gen Z about how their perspective on food is refreshingly different than previous generations.  In this episode  we cover everything from sustaining energy levels to environmental  factors, and get into the weeds on  reading labels, the cost of food , and how social influences trial. We’ll also dive into the role fast food plays in their societal routines and how they differ from older generations.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Sometimes it's the outliers that fuel our ideas and take our work to next-level thinking. Welcome to the Uncooked podcast. I’m Jacqueline Lieberman and I’m here to help my fellow marketers, brand managers, and CMOs uncover raw insights not found anywhere else. In this episode you’ll hear a little bit about me and the questions we’ll be asking our industry along the way.

Do you have burning questions about branding or   where the marketing industry is headed? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.