If you're wondering whether you should be doing talks to connect with more people, offer them valuable health information, and grow your practice then you will love today's episode.

Martin breaks down if they are worth doing (short answer - yes, so long as you do them right), and how to do them so that you don't end up talking to one person!

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

To register for the "Communicating to Improve Patient Care" Online Workshop https://www.tickettailor.com/events/unitedchiropracticassociation/72968

Dr. Phillip Ebrall is one of the most interesting people in chiropractic. He has been the head of multiple chiropractic colleges, is a prolific writer, and has started a great new journal. He is a courageous advocate for chiropractic and a deep thinker about the science, philosophy and philosophy of chiropractic.

Asia-Pacific Chiropractic Journal: apcj.net

Philosophy of Chiropractic: ebrall.com

Vimeo showcase: https://vimeo.com/showcase/8587146

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

To register for the "Communicating to Improve Patient Care" Online Workshop https://www.tickettailor.com/events/unitedchiropracticassociation/72968

Retention is about 2 things; having a great connection with people, and communicating a high level of perceived value.

The first 2 visits can either set things up to make this easy or destroy the chance of doing either.

In the last episode, Martin mapped out the 4 essential principles of a great first visit.

In this episode, Martin maps out the 4 essential elements of a great second visit.

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

To register for the "Communicating to Improve Patient Care" Online Workshop https://www.tickettailor.com/events/unitedchiropracticassociation/72968

You never get a second chance to make a great first impression. Long-term retention is based on great relationships and consistently delivering high levels of value to the people you serve. 

Do the first visit wrong and you undermine your chances of establishing a good relationship or creating a high level of perceived value.

Do the first visit right and you create a foundation for long-term retention.

In this episode, Martin maps out the 4 essential principles of a great first visit.

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

To register for the "Communicating to Improve Patient Care" Online Workshop https://www.tickettailor.com/events/unitedchiropracticassociation/729685

To learn more about the Kids Summit https://www.thekidssummit.com/

I think you can learn more from people who had to work for their success than from those whose success came easily. They know what it really takes.

Dr. Scott Walters is one of these people and he joins Martin to talk about his journey to a successful practice and how he helps others grow theirs.

To contact Scott regarding his student Zoom calls https://www.facebook.com/scott.walters.9275

To register for the "Communicating to Improve Patient Care" Online Workshop https://www.tickettailor.com/events/unitedchiropracticassociation/729685

To learn more about the Kids Summit https://www.thekidssummit.com/

To learn more about the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

For more information about The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

Your ability to communicate effectively when communication is hard is one of the most important skills you need to have a successful practice.

A common shituation is where a client tells you that their medical doctor has told them not to have care with you.

In this episode of the podcast I break down exactly how to (and how not to!) handle this shituation!

I also give my top 5 influence literature books:

To register for the "Communicating to Improve Patient Care" Online Workshop https://www.tickettailor.com/events/unitedchiropracticassociation/729685

To learn more about the Kids Summit https://www.thekidssummit.com/

To learn more about the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

For more information about The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

People buy you before they buy your message.

To learn more about the Kids Summit https://www.thekidssummit.com/

For more information about The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

Your ability to communicate effectively when communication is hard is one of the most important skills you need to have a successful practice.

To learn more about the Kids Summit https://www.thekidssummit.com/ 

For more information about The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

High retention is a true win-win in practice. Your patients or clients get better results and you get a practice that grows more easily and is low stress.