Whether you like it or loathe it, videos of chiropractic adjustments get lots of views on social media.
On YouTube, there are multiple chiropractors with over a million subscribers! There is even 1 with over 2 million subscribers.
Then there are the accounts on Instagram and TikTok with massive followings.
All this means that it's an increasingly common experience to have someone come in for their first visit and say something like "I want to get cracked like I saw on Instagram" or "I want the y-strap adjustment like I saw on YouTube".
It's a challenging situation because they are often coming in with expectations that are VERY different to the way most of us practice.
In this episode, Martin breaks down exactly how to handle this shituation, including the exact questions to ask.
Register for Martin's Communicating to Improve Patient Care seminar in Australia check out https://www.chiro.org.au/commscircuit/#about
Online via 2 webinar sessions:
6th and 9th June with the UCA https://www.tickettailor.com/events/unitedchiropracticassociation/659979
For more information about the Daily Interactions online workshop https://insideoutpractices.com/mastery-of-daily-interactions