When people have long-term problems you need a more advanced skill set to be able to present chiropractic in a way that they are likely to follow through with care. You see when people have long-term problems it has more of an emotional impact that can make it harder for them to see the value of your care.

In this episode, Martin explains the psychological impact of chronic problems and how to modify your communication to connect and communicate with these people.

The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]