Under the Radar

Under the Radar

By RelayTechnology
Download on the App Store

Under the Radar episodes

  • 292: You Can Always Come Back Later

    It's sometimes fine to ship incomplete features, or technically non-ideal implementations, because you can improve them later if the need arises.

    This episode of Under the Radar is sponsored by:
    • Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.
    • Links and Show Notes:
      • David's Design Process for Offline Maps
      • Support Under the Radar with a Relay FM Membership
        30 min
      • 291: An Inclusive Mindset

        Designing our apps to be comfortably usable by as many people as possible.

        This episode of Under the Radar is sponsored by:
        • Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.
        • Links and Show Notes:

          This episode is an extension of a YouTube video David recorded discussing the top of Inclusive Design.

          The video can be found here: An Inclusive Mindset

          This includes visual examples of the design elements we discuss.

          Support Under the Radar with a Relay FM Membership
          30 min
        • 290: Pillar III: Retention

          We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques.

          This episode of Under the Radar is sponsored by:
          • Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.
          • Links and Show Notes:
            • Pillar 2: Monetization
            • Pillar I: Acquisition
            • Support Under the Radar with a Relay FM Membership
              30 min
            • 289: Vision Pro Numbers

              How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and considering how to allocate our attention and resources to the platform.

              This episode of Under the Radar is sponsored by:
              • Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.
              • Links and Show Notes:

                Support Under the Radar with a Relay FM Membership
                30 min
              • 288: Feelings & Opportunities

                Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.

                This episode of Under the Radar is sponsored by:
                • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.
                • Links and Show Notes:

                  "All was well, until one day they met a thunderstorm—more than a thunderstorm, a thunder-battle. You know how terrific a really big thunderstorm can be down in the land and in a river-valley; especially at times when two great thunderstorms meet and clash. More terrible still are thunder and lightning in the mountains at night, when storms come up from East and West and make war."

                  ...
                  "There they were sheltering under a hanging rock for the night, and he lay beneath a blanket and shook from head to toe. When he peeped out in the lightning-flashes, he saw that across the valley the stone-giants were out, and were hurling rocks at one another for a game, and catching them, and tossing them down into the darkness where they smashed among the trees far below, or splintered into little bits with a bang."
                  ...
                  "This won't do at all!" said Thorin. "If we don't get blown off, or drowned, or struck by lightning, we shall be picked up by some giant and kicked sky-high for a football!"

                  The Hobbit, Over Hill and Under Hill

                  Support Under the Radar with a Relay FM Membership
                  30 min
                • 287: Pillar II: Monetization

                  In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.

                  This episode of Under the Radar is sponsored by:
                  • Factor: Healthy, fully-prepared food delivered to your door.
                  • Links and Show Notes:
                    • Pillar #1, Acquisition
                    • The Tyranny of the Churn Equation
                    • Support Under the Radar with a Relay FM Membership
                      30 min
                    • 286: First Hire

                      Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.

                      This episode of Under the Radar is sponsored by:
                      • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.
                      • Links and Show Notes:
                        • Independent as in Freedom, not Independent as in Alone
                        • Some Personal News
                        • Support Under the Radar with a Relay FM Membership
                          30 min
                        • 285: Recreational Computing

                          Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.

                          This episode of Under the Radar is sponsored by:
                          • Factor: Healthy, fully-prepared food delivered to your door.
                          • Links and Show Notes:
                            • Dave's 8 Watch Apps
                            • Support Under the Radar with a Relay FM Membership
                              30 min
                            • 284: Pillar I: Acquisition

                              In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

                              This episode of Under the Radar is sponsored by:
                              • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.
                              • Links and Show Notes: Support Under the Radar with a Relay FM Membership
                                30 min
                              • 283: Fifty Roles

                                The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.

                                This episode of Under the Radar is sponsored by:
                                • Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.
                                • Links and Show Notes:
                                  • Development
                                    • Programming
                                    • Integration
                                    • Accessibility
                                    • Localization
                                    • Backend development
                                    • Research and Development
                                    • Product
                                      • Roadmap planning
                                      • Feature planning
                                      • Market analysis
                                      • Profitability/Business Case analysis
                                      • Design
                                        • Product UI design
                                        • User Experience
                                        • Marketing Assets
                                        • Customer Experience
                                        • Market Research
                                        • In-app copy and communication
                                        • Quality Assurance
                                          • Software Testing for new features
                                          • Regression testing of old features
                                          • Platform Testing with new updates
                                          • Recreating of user issues
                                          • Field Testing
                                          • Operations
                                            • Bookkeeping
                                            • Payroll
                                            • Tax compliance
                                            • Local compliance
                                            • State Compliance
                                            • Federal Compliance
                                            • Banking
                                            • Cash Flow
                                            • Facilities
                                            • Human Resources
                                              • Health Benefits
                                              • Business Insurance
                                              • Workers Comp or similar policies
                                              • Training
                                              • IT
                                                • Email/storage/documents
                                                • Hardware
                                                • Testing device management
                                                • Backend servers
                                                • Marketing
                                                  • Paid Advertising
                                                  • Platform Relationships management
                                                  • Customer relationship management
                                                  • Social Media
                                                  • Partnership management
                                                  • Content Marketing
                                                  • Podcast/Video
                                                  • Screenshots and Descriptions
                                                  • Website design and management
                                                  • Customer Support

                                                    • Email Helpdesk
                                                    • Help video
                                                    • FAQs
                                                    • List as a Numbers Spreadsheet

                                                    • Support Under the Radar with a Relay FM Membership
                                                      30 min

                                                    About Under the Radar

                                                    From the publisher's feed

                                                    From development and design to marketing and support, Under the Radar was all about independent app development. It was rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.

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