Sam Zell is the largest owner of RV parks in the United States with over 160,000 lots. And he has attained that stature through a heavy focus on risk. Zell sees risk as a tool and the healthy byproduct of taking chances in the pursuit of making money. In this RV Park Mastery podcast we’re going to explore Zell’s views on risk and how to use that concept in making better RV park acquisition decisions.