Today, I am delighted to speak with Mohamed Elzomor, Co-Founder of Nines, a household management platform trusted by hundreds of family offices around the world. He and his co-founder Jacco de Bruijn created the company and lead its mission to bring ease, structure, and innovation to the world of household management. Mohamed and his company Nines are a FOX technology resource partner, and we are excited to have their expertise as part of our membership community.

Mohamed focused his entrepreneurial attention and creativity on the niche segment of managing the private estates and household operations of UHNW families, and he gives us an overview of this space, highlighting the unique aspects of luxury estate management. He helps our audience understand what is considered a top-notch client offering and service – what does good look like – in this unique market niche.

Mohamed explains how most UHNW families are managing their private properties today – whether most attempt to self-manage or they turn to professional property managers – and he paints the picture of the major pain points they UHNW clients commonly experience.

When Mohamed founded Nines, he and his co-founder set out to alleviate many of the pain points experienced by both UHNW owners and their luxury property managers. He gives us an overview of the Nines platform, describing its key functionalities and the main problems it solves for families, family offices, and estate manages.

One practical advice Mohamed has for UHNW families and their family offices is to learn and understand the world of estate managers – how it works and how to best engage with the professionals in this space. He shares his views on why this is important and offers his recommendations to families and their staff on what they should know on the subject.

Enjoy this highly illuminating conversation with one of the most prominent disruptors and technology providers in the UHNW estate management space.