
Sign up to save your podcasts
Or


Anton Schwartz is a Jazz musician and son of the late Tony Schwartz who was a pioneer of the communications revolution of the 20th Century. He is the editor of the second edition of seminal book on media: The Responsive Chord: How Media Manipulates You: What You Buy, Who You Vote for, and How You Think (Mango Publication 1973-2017)
Tags: Anton Schwartz, Tony Schwartz, media, communications, hard sell, soft sell, advertising, marketing, John Jay College of Criminal Justice, jingles, indoor media, outdoor media, Folkways Records, Media, History, Social Change, Politics
By New Dimensions Foundation4.5
2424 ratings
Anton Schwartz is a Jazz musician and son of the late Tony Schwartz who was a pioneer of the communications revolution of the 20th Century. He is the editor of the second edition of seminal book on media: The Responsive Chord: How Media Manipulates You: What You Buy, Who You Vote for, and How You Think (Mango Publication 1973-2017)
Tags: Anton Schwartz, Tony Schwartz, media, communications, hard sell, soft sell, advertising, marketing, John Jay College of Criminal Justice, jingles, indoor media, outdoor media, Folkways Records, Media, History, Social Change, Politics

90,930 Listeners

38,594 Listeners

43,687 Listeners

38,804 Listeners

10,583 Listeners

11,912 Listeners

1,879 Listeners

12,769 Listeners

2,530 Listeners

156 Listeners

24,508 Listeners

14,417 Listeners

193 Listeners

6,238 Listeners

1,009 Listeners