Those who have created businesses understand there is a cost of acquisition. The adage “it takes money to make money” rings true…. except for infinite banking. You really don’t have a cost of acquisition because you are the bank a set these costs! …  Concerning the question about there are better rates of return available out there, people are completely missing the beautiful simplicity of controlling not 10 or 20% of their money, but ALL of it! You win every time.