Listeners, we're back this week with Susie Jaramillo. 

Susie Jaramillo is an acclaimed Latina artist and storyteller. She creates magical worlds that build bridges of understanding and inspire children to be the fearless, creative, and kind human beings we all have the potential to be.

She is the Chief Executive Officer of Encantos, an award-winning family entertainment company she co-founded with the mission to tell stories with purpose inspired by a world of culture.
Susie is the creator of the Emmy-nominated and 2x Kidscreen award-winning bilingual preschool brand Canticos. A prolific author and much-lauded illustrator, she also created the beautiful new series Skeletina, which introduces children to the magic of the in-between world. Susie is also the co-creator of Tiny Travelers, a series designed to introduce children to the countries and cultures of the world.

The creative heart of Encantos, Susie sets the bar for brilliant stories with captivating, diverse characters brought to life in books, toys, on screens, and wherever else children like to spend their time.
 
During this episode we talked about:

• 03:57 - Going to New York
• 06:45 - Her ‘identity journey’
• 07:36 - “Understanding who you are in this country”
• 09:48 - Latino herritage
• 10:10 - Art School
• 11:13 - “Art school is too risky”
• 13:49 - Doing everything with style
• 14:45 - Control your career
• 15:49 - Her career after college
• 19:06 - Networking
• 19:52 - "A creative is valuable if they’re solving a business problem”
• 20:55 - Her first agency
• 21:27 - Not getting a salary for two years
• 23:45 - Corporate America and the Hispanic market
• 24:25 - Fear to alienate the general market
• 31:12 - Selling the agency
• 32:09 - How are you truly serving
• 33:50 - Incubate the ideas
• 39:42 - Her roles in Encantos
• 46:36 - The problem with the entertainment industry

 
This episode is brought to you by First Republic Bank. 
 
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Skeletina's Instagram
Canticos's Instagram
Encanto's Instagram
 
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