In this episode of Unfiltered Vet Discussions, the team explores the power of knowing your audience—whether you're Disney, LEGO, or a veterinary practice. They discuss how businesses that deeply understand their customers create lifelong loyalty and how veterinary hospitals can apply the same principles to attract and retain the right clients. From tailoring communication methods to identifying ideal demographics, this conversation is a must-listen for anyone looking to market smarter, not harder.

In this episode of Unfiltered Vet Discussions, the team explores leadership, resilience, and teamwork through the incredible story of Antarctic explorer Sir Ernest Shackleton. David shares why Shackleton’s survival journey resonates so deeply and the surprising parallels between managing a veterinary practice and leading a stranded crew through adversity. The discussion shifts to the power of perspective, practicing gratitude, and how small workplace frustrations can sometimes overshadow the bigger picture. A must-listen for anyone seeking leadership inspiration and a renewed appreciation for the challenges we don’t have to face daily.

In this episode of Unfiltered Vet Discussions, Kelly, Peter, David, and Jenni explore trends in veterinary practice ownership for 2025, examining the balance between corporate and private ownership. The conversation highlights a resurgence of interest in private practice ownership among veterinarians seeking autonomy, community connection, and innovative business models. They discuss the challenges and opportunities in the field, from navigating financial barriers to countering misconceptions about ownership. The group emphasizes the importance of education, mentorship, and building a strong support network to empower future practice owners to take risks, innovate, and succeed.

In this episode of Unfiltered Vet Discussions, Kelly, Jenni, Peter, and David discuss predictions for the veterinary profession in 2025, focusing on key themes like economics, education, and public relations. They explore the increasing economic pressures on veterinary practices, the impact of digital advertising dominated by large corporations, and the need for the industry to better market its services. The conversation highlights the importance of grassroots outreach, community involvement, and educating clients about the value of veterinary care. They conclude with a call to action for the profession to prioritize education, economics, and client experience as a pathway to sustainable growth.

In this episode of Unfiltered Vet Discussions, Kelly, Stacee, and Jenni discuss Stacee’s new book, Stop Acting Like a Girl, which empowers women to challenge societal norms that often hold them back. Written in a conversational style, the book draws on Stacee’s experiences managing women, navigating corporate spaces, and mentoring her nieces, addressing issues like imposter syndrome and over-apologizing. The group reflects on how these challenges stem from ingrained childhood norms and share personal stories of navigating mixed messages about independence and resilience. The discussion emphasizes the importance of teaching the next generation of women to break free from these constraints and embrace their full potential.

In this episode of Unfiltered Vet Discussions, Kelly, Jenni, and David tackle the complex dynamics between veterinary practice managers and doctor-owners. They explore common issues, such as miscommunication, lack of defined roles, and the challenges of collaboration. Jenni shares insights from her unique role as a practice manager and co-owner, emphasizing the importance of regular communication, clear job descriptions, and mutual respect. The discussion highlights the pitfalls of poor planning, such as unchecked decision-making, embezzlement risks, and insufficient support for managers. They stress the need for structured meetings, empowering leadership, and fostering open dialogue to build cohesive, high-functioning teams.

In this episode of Unfiltered Vet Discussions, Kelly, Jenni, and David explore what drives value in veterinary practices, going beyond profitability to include culture, team stability, and client relationships. They discuss how intangible factors like long-term staff, exceptional patient care, and client trust contribute to a practice's financial health and long-term value. David emphasizes the importance of regular practice evaluations as a "financial wellness exam," while Kelly highlights the role of branding and leadership in sustaining value. The conversation delves into planning for transitions, the replicability of a practice's culture, and the importance of aligning values with future ownership to ensure long-term success.

In this episode of Unfiltered Vet Discussions, the hosts shift from their usual format to a conversational deep dive into fundamental practice management and marketing principles. They emphasize the importance of establishing a budget, maintaining an up-to-date website, and seeking expert advice rather than attempting to handle everything solo. Both hosts share anecdotes highlighting outdated practices, such as reliance on Yellow Pages, and stress the need for adapting to technological advancements. They encourage practice owners to prioritize relationship-building with clients, delegate tasks effectively, and tap into available veterinary-specific resources. The episode concludes with a call to action for listeners to embrace small changes, take quiet moments for reflection, and strive for continuous improvement in their professional and personal lives.

In this episode of Unfiltered Vet Discussions, the focus is on staff retention and creating a thriving workplace culture in veterinary practices. The conversation emphasizes the importance of viewing team members as individuals, recognizing their strengths, and fostering a supportive and empowering environment. Panelists share personal strategies, such as celebrating milestones, promoting autonomy, and addressing fears as leaders. They highlight the joy and fulfillment that comes from genuinely investing in team members’ well-being and career growth, and they explore how creating a positive culture benefits both retention and the overall success of the practice. Listeners are encouraged to share their own tips and insights to enrich the discussion.

In this episode of Unfiltered Vet Discussions, the conversation focuses on an innovative mental health initiative for veterinary professionals in Florida. The episode introduces Inspire by FVMA, a program designed to provide free access to veterinary-informed mental health professionals and equip veterinary workplaces with tools to foster well-being at individual, team, and organizational levels. Backed by support from Blue Buffalo and the FVMA, this initiative includes three free mental health sessions for any veterinary professional in Florida, well-being certification programs, and tools based on evidence-based frameworks like PERMA. The discussion highlights the importance of addressing mental health stigma, increasing accessibility, and empowering veterinary teams to create healthier work environments. Listeners are encouraged to share the program details to help spread the word and support others in need.