Tom Barris has been selling and marketing beer in Florida for over a decade. From working for local Florida breweries to selling beer for a Spanish, family owned brewery to now being at the helm of an importer that brings in some of Europe's premier beer brands. He's done a lot. Tom talks candidly with the guys about his career and the fun challenge of selling import beer in the American market.

UPDATE: Mike mentions in the intro the Global Beer carries Weihenstephaner. This is not correct and meant to be Schneider.

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Small breweries usually don't have the budget for a marketing person, let alone a team. What's it like to try to get word out about your brewery when your skillset doesn't include marketing and neither does your budget. The guys discuss marketing your brewery at a small scale.

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In the early 2010s it seemed like every aspiring brewery was crowd funding to kick start their businesses. After some businesses on the brink of closing tried to capitalize on crowd funding the method seems to have dried up for businesses. The guys discuss this and what they think happened.

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In the early days of craft beer the brewpub was a popular spot in many cities. Maybe they were known more as a restaurant that brewed beer than a brewery with food but chains of brewpubs were popping up all over the place. Today the days of the brewpub seem to be in the past despite many taprooms looking to add food. What went wrong and can brewpubs make a come back?

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A lot has happened with some of the US's larger breweries. The guys tackle some of the big news items such as 21st Amendment's closure, Jim Koch retaking the reigns of CEO at Boston Beer and Sierra Nevada's release of Pils.

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Sam Harriman of Sisyphus Brewing, in Minneapolis, joins the show to talk about how his brewery's taproom became just as well known as a stand-up comedy venue as it is a brewery. Sisyphus has had albums and specials recorded there, national acts perform and even was visited by Michael Che on a whim. Sam is an open book with nothing to hide about his business in this fun conversation.

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The show is joined by a couple former guests. Phil Palmisano is the Director of Innovation for Monster Brewing Company and a former co-host of the podcast. Eric Hild is the Head Brewer for Blackstack Brewing. Two very different jobs at two very different sized companies. The guys ask them where they see the current state of alcoholic beverages and where they see it going.

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Total Wine and More appears to be shrinking their beer section and that's not totally unexpected. The guys talk about the contraction of beer sections in the off premise retail segment.

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Mike and Kevin get hypothetical and talk about how they would open a bar in today's world. Location, theming, food and drinks are all on the table. What would they do to make a great bar?

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It's become increasingly clear that beer style names don't mean as much as they used to. IPA has become a seeming catch all along with Lager. Do consumers even care about true definition of style or do they just want flavors descriptors? The guys talk about what styles even mean anymore.

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