Total Wine and More appears to be shrinking their beer section and that's not totally unexpected. The guys talk about the contraction of beer sections in the off premise retail segment.

Cook like a pro with Made In Cookware.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook

Mike and Kevin get hypothetical and talk about how they would open a bar in today's world. Location, theming, food and drinks are all on the table. What would they do to make a great bar?

Cook like a pro with Made In Cookware.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook

It's become increasingly clear that beer style names don't mean as much as they used to. IPA has become a seeming catch all along with Lager. Do consumers even care about true definition of style or do they just want flavors descriptors? The guys talk about what styles even mean anymore.

It's cold brew season and get coffee delivered to your door with Trade.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook

For a few years now when the "next big thing" for beer comes up the topic is rarely beer related. THC, coffee, spirits and seltzers are all things that breweries are getting involved in that are, in fact, not beer. The guys discuss these and if there are any things beer related that can shine.

It's cold brew season and get coffee delivered to your door with Trade.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook

Adam Feingold is the former owner of Bangin Banjo Brewing. He sold the company he started and it still exists today, albeit under a different name. We talk him about how he came to the tough decision and what made him sell instead of closing. It's a perspective rarely seen in the brewery world.

It's cold brew season and get coffee delivered to your door with Trade.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads

Major venues and companies want sponsors and the big beer companies have long been traditional players in these areas. When craft breweries start to get involved the price tags to play can be mind boggling. What do small breweries do to try to stay relevant while not bursting the bank?

Cook like a pro with Made In Cookware.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads

The guys decide to break the AI out for one more go. First, they ask it to revitalize an existing brand and what it would to increase sales and visibility. Second, they inquire with it to revive a closed brand. What does it think would work? How hilarious are these options?

It's cold brew season and get coffee delivered to your door with Trade.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads

AI is making so much stuff and a lot of it is controversial. So the guys decide to try using AI to plan out a brewery. Both Kevin and Tim input the same prompts and get two different brewery concepts. The results include branding, beer names, sales strategy, location and so much more. Some of it is pretty good. Even more is hilarious. What do they think?

Cook like a pro with Made In Cookware.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads

Joe Ploof runs Hanging Hills Brewing, a company that was a brewery and then became a contract brand. He is about to take another new step and he will get to that but only after he, Mike, Kevin and Tim talk about a lot of other things.

Get coffee delivered to your door with Trade.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads

Today's episode is interesting, in that it develops as it goes. The original idea heads out the window as Kevin and Mike discuss how they viewed the industry change over the last decade and what their own experiences during that were, both as a drinker and working in it.

Cook like a pro with Made In Cookware.

Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads