February 16, 2024

Unleashing Fandom in Marketing: Journey from DC Comics to Modern Fanatic with CEO Kris Longo | Ep 819

17 minutes

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In this engaging episode of The Digital Executive, host Brian Thomas delves into the fascinating world of Kris Longo, a marketing maven whose 25-year career has brilliantly intersected with pop culture, yielding groundbreaking campaigns that resonate deeply with consumer passions. Longo's journey from an entry-level advertising position at Warner Brothers and DC Comics to the pinnacle of content marketing as the founder of Modern Fanatic illustrates a relentless pursuit of creativity and authenticity in marketing. He shares invaluable insights from his time evangelizing the comic book format to media buyers, navigating the complexities of legacy brands like Heavy Metal Magazine, and ultimately founding his own agency.

Longo emphasizes the importance of focusing on consumers' chosen passions and fandoms over traditional demographics, a strategy that has led to successful campaigns for high-profile clients such as Sony Pictures and Toys R Us. The conversation also explores the challenges and opportunities in today's digital marketing landscape, including the potential of emerging technologies like blockchain and AI to empower content creators. Longo's visionary approach to marketing, combined with his dedication to authenticity, offers listeners a masterclass in engaging niche communities and igniting consumer passion.

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