In this special live edition of The New Warehouse Podcast, host Kevin Lawton is joined by Kara Smith Brown, CEO and co-founder of Lead Coverage. The podcast delves into Kara's newly released book, 'The Revenue Engine', which quickly became an Amazon bestseller. Kara shares her experiences and insights from the marketing world, particularly in the supply chain sector. She discusses her career trajectory, her company's approach to sales and marketing, and the importance of intent data in driving revenue. The conversation also touches on the current state of marketing, how to effectively bring marketing and sales together, and what tools and strategies companies should focus on as they head into 2025. Additionally, Kara provides valuable advice on building and monetizing an audience, emphasizing the significance of posting consistently on LinkedIn and having a clear, specific customer profile.

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