This week, I'm once again talking with the incredible Melanie Deziel. She first joined us on the podcast in Episode 137, and I'm honored to have her back.

As a leading voice in content marketing, Melanie creates and teaches systems that help individuals and teams be more creative and create more efficiently. She is the author of two books, The Content Funnel Framework and Prove It.

Melanie is also the co-founder and Chief Learning Officer of The Creator Kitchen, a flexible online membership program that helps busy, ambitious, experienced creators grow creatively and improve their existing content creation practice and projects.

She is frequently named as a top influencer, expert, and person-to-follow in marketing. And I'm super excited for you to hear from her today!

In this episode, we'll explore:

• The importance of psychological safety for creativity and innovative ideas

• Why failure can actually be a positive thing

• The roles of transparency, proof, and building trust in content marketing

• How to be consistent in your content and what this really means

• Melanie's current favorites: Book: Everybody Writes, Speaker: Anne Handley, Podcast: 99% Invisible

More from Melanie

Her first appearance on the podcast in Episode 137

Website: https://thestoryfunnel.co/

More from Tricia

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