“The more narrow we get with our prompts, the deeper and more profound the insights become.” — James Warren

How do you uncover what your customers and employees really think—without another boring survey?

In this episode of The Storytelling Lab, Rain speaks with James Warren, the founder of Share More Stories and creator of SEEQ, a storytelling and insights platform that blends the emotional power of stories with the analytical depth of AI.

With a background in brand strategy and corporate leadership, James has pioneered a way to analyze written stories to reveal the underlying emotions, needs, and values of employees, customers, and communities.

James shares how emotional mapping, sensory prompts, and narrative-based strategy help organizations tap into deeper truths that conventional analytics miss. Whether you’re a team leader, marketer, or founder, this episode offers powerful insight into how empathy and data can combine to unlock connection and impact at scale.

In this episode, you will learn to:

• Uncover hidden truths by using storytelling as a data collection method for organizational insight
• Bridge the gap between emotional intelligence and analytics by using tech tools like AI and NLP without sacrificing humanity
• Design better prompts that help employees and customers recall deeper, more meaningful stories
• Strengthen both employee and customer experience (EX and CX) by listening to the emotions that drive behavior
• Use stories to create authentic culture alignment across leadership, brand, and community

For more storytelling tips and tricks,

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