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Unlocking growth with new consumption occasions
In today’s climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC’s Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.
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By WARC
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In today’s climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC’s Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.
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