How do you build a category-defining company in blockchain while navigating regulatory chaos and cultural shifts?

In this episode of The Brand Called You Podcast, Mark Mueller-Eberstein, CEO & Co-Founder of CodexDF, joins Stephen Ibaraki for an unscripted, thought-provoking conversation on crypto accounting, startup success, and the future of work.

• Why Mark launched CodexDF after decades of success as an investor and technologist
  

• Solving crypto accounting and compliance at enterprise scale
  

• How regulation is shaping the future of blockchain globally
  

• Separating blockchain utility from crypto speculation
  

• Why startup success is 98% about people
  

• Building global, remote-first teams without burnout
  

🔑 Key Topics Covered:Staying relevant through curiosity, critical thinking, and lifelong learning