In this episode of Great Minds, Ren Akinci sits down with Lisette Arsuaga, co-founder of AIMM and Co-CEO of DMI Consulting, to explore how brands can drive meaningful impact through cultural authenticity and inclusive marketing. They discuss AIMM’s role in providing guidance and data to help marketers remain competitive, the importance of equity in investment and metrics-driven strategies, and how agencies and brands can foster innovation in today’s dynamic landscape.