November 20, 2025

Unlocking the Value of IP in M&A - Episode 110

42 minutes

In this episode of the M&A Mastermind podcast, Nick Olsen interviews Wendy Heilbut, a seasoned corporate lawyer with a focus on intellectual property (IP) in mergers and acquisitions (M&A). They discuss the importance of IP in business transactions, the different types of IP, and how to protect and leverage it for business growth. Wendy shares insights on building a 'moat' around IP, common misconceptions, and the role of goodwill in enhancing company value. The conversation also touches on the challenges of protecting trade secrets and the impact of AI on IP strategies.

Key Takeaways

Intellectual property is crucial in M&A for protecting business value.

Trademarks, copyrights, patents, and trade secrets are key IP types.

Building a 'moat' around IP involves strategic protection and leveraging.

Goodwill enhances brand value and should be included in IP transactions.

Trade secrets require careful management to maintain their protection.

Common IP misconceptions include ownership of ideas and technology.

AI is increasingly influencing IP strategies and business operations.

Proper IP documentation is essential for smooth business transactions.

Advisors play a key role in identifying and protecting hidden IP assets.

Early IP planning can prevent costly issues in future business deals.

About the Show

The M&A Mastermind Podcast delivers actionable insights and proven strategies for lower middle market dealmakers. Join host Nick Olsen and top industry experts as they discuss industry intelligence, deal management, shared successes, specialized expertise, and much more. If you serve the small to medium-sized business owner, this show will offer you tactics and insights you can use and implement, now, to become a master in M&A.

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Keywords

Mergers & Acquisitions, intellectual property, M&A, corporate law, trade secrets, goodwill, business growth, IP protection, AI, mergers and acquisitions

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By Nick Olsen

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