Most people chase wealth for decades before realizing what they really want is control of their time. In this episode, Brian Herriot breaks down the mindset and mechanics behind designing life around seasonal work, meaningful rest, and purposeful income. He shares how flexible work, passive incom,e and lifestyle planning can completely redefine financial freedom long before traditional retirement. Press play to learn how to start reclaiming your time today.

Key takeaways to listen for

• [06:12] The moment Brian realized time could matter more than full financial independence
• [12:26] Why extended rest unlocks emotional clarity, creativity, and long-term focus
• [14:12] How pairing flexible income with investment income accelerates freedom
• [14:12] What the time freedom formula is and why it changes the traditional retirement model
• [19:23] The three money personalities and how they drive financial choices

Resources mentioned in this episode

• [15:36] Time Freedom Calculator 
• [25:05] Write a Must-Read by AJ Harper | Kindle, Paperback, and Hardcover
• [32:06] The Psychology of Money by Morgan Housel | Kindle, Paperback, and Hardcover

About Brian Herriot

Brian is a financial advisor, entrepreneur, and author who teaches people how to build lives defined by time freedom, not burnout. After creating multiple income streams and taking a six-month sabbatical in 2023, he developed the Time Freedom Formula, a framework that helps entrepreneurs combine flexible work with investment income to create autonomy long before traditional retirement.

Through his coaching, writing, and upcoming book, Brian helps others understand their money personalities, strengthen their financial foundation, and design work that aligns with the life they want. He now spends summers at a cabin in northern Wisconsin, living the seasonal lifestyle he helps others achieve.

Connect with Brian

• Website: Time Freedom
• LinkedIn: Brian Herriot

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