“Be genuine. Be remarkable. Be worth connecting with.” – Seth Godin
Your church grows when people tell their friends about it. It really is that simple. In my recent book, Church Growth Flywheel, we explored how to add regular prompts to remind your people to talk with their friends about your church. At its core, the book is all about how to make your church more remarkable — literally a church that people remark more about.
As I’ve studied and observed churches over the years, I’ve noticed that growing churches are the kind of churches that people talk about. There is something happening to them that is different enough that people are talking about them. Here are five tell-tale signs that I see repeatedly in churches that people are remarking about.
Remarkable Churches Have Messages that Connect with Real Life
¾ of church attendees, studied by Gallup, say that messages based on scripture and are relevant to life are a major factor in choosing the church they attend. [ref]
Churches continue to be teaching driven communities. It might seem blindingly obvious, but it can be an easily overlooked part of what our churches “do”. Remarkable churches have messages that people talk about. They connect the timeless truths of scripture to people’s everyday lives. They devote time, energy and resources to ensuring that the message portion of what happens every weekend is of as high quality as possible.
5 Ways Most Churches Could Improve Their Messages
Delegate More // Most pastors are doing too many other things that aren’t core to generating a great message this weekend. Narrow the focus of how to spend your time to ensure a large portion of the week is given to this task.
Seek (Honest) Feedback // Building a community of people who will give honest feedback on messages is a vitally important part of improvement. Push beyond the “Great sermon, pastor!” backslapping that happens on Sundays.
Get More Visual // Jesus was constantly using what he saw around him as an object lesson to drive home a deep truth. Your people are visual learners and using a well-placed “prop” in a message will make your messages more sticky.
Practice // Please don’t have the first service be the place where you first run through the message. Professionals practice while amateurs wing it.
Drive to Application // When we encounter transcendent truth it should move us to live differently. Work hard to move beyond vague platitudes and push towards practical applications to real life.
Remarkable Churches Serve Their Community
Volunteerism is at a 30-year high. Every age group is volunteering more today than in the past. [ref]
Getting people out of their seats and into the streets continues to be something that many churches are doing to impact their communities. Remarkable churches know that people want to make a difference in their cities and so create platforms for these opportunities. People want to be a part of churches that model a selfless lifestyle, and community service is one important way that the church displays this.
3 Reasons Community Service Drives a Church’s Remarkability
Good Thing vs. God Thing // We think that caring for the last, least and lost in our communities is a “God thing”, while the people we’re attempting to reach see it as a “good thing”. Community service allows our churches to express what we’re “for” rather than against and many in cities we serve can find an align with that.
People Aged 34–44 Volunteer the Most [