There is no doubt that the multisite church movement has blossomed, and has a massive impact on the church today. In fact, today in North America one in six people attend a multisite church campus. That fact astonishes me! Each one of those campuses has had a group of volunteers at the core of the opening process that we’re calling a launch team. This is a group of people who have committed to be a part of starting up the new location and ensuring that it’s healthy and ready to impact its community.
Since the early 2000s, I’ve had the honor of being at the forefront of fourteen campus launches. We’ve seen around 1,500 volunteers join our launch teams. Today, over 9,000 people attend the campuses that sprung from the combined efforts of all those people. It has been a privilege to have a front row seat to this amazing approach to reaching new people with the message of Jesus. Seeing the multisite revolution from the inside has given me a perspective that is second to no other! As I reflect on what I’ve seen in all those teams, I’ve attempted to boil down some common lessons about these critically important teams, which I have discussed below.
Stop trying to find people like you.
At the core of the challenge of recruiting healthy launch teams is a sociological fact that we tend to attract people like ourselves. We need to consciously push against this reality. You don’t want to find people like you because most people leading these endeavors are innovators and early adopters, which is a minority number among people in the world. While being an innovator is great for leading the launch of campuses, they don’t make great volunteers long term because those “early adopters” tend to get bored after the initial launch phase and just want to move onto something new.
5 Categories of the Adoption Curve:
Innovators // Eager to try new ideas, products, and services, almost as an obsession.
Early Adopters // Rely more on group norms and values, as opposed to Innovators who rely on their own values.
Early Majority // Collect more information about products and services to weigh the pros and cons before they make a decision.
Late Majority // Adopt the new mainly because their friends have all adopted it and they feel the need to conform.
Laggards // Do not rely on group norms and values, just like Innovators. Their past heavily influences their current decision process.
Your approach to finding volunteers needs to tread slowly with people and ideally be built around finding “early majority” people who will take some time convincing them to get plugged in. However, when these people make a decision to be a part of the campus they will be more likely to stick and stay. It’s only when this group starts to pile in en masse that the late majority will decide to be a part of the team!
You need more. A lot more.
Stop trying to find the minimum number of volunteers needed. There is evidence across the movement that campuses with larger launch teams have better initial campus launch sizes but then also tend to reach more people over time. Figure out how many people you “need” to make the launch happen and then stretch. Push to get more people lined up on the team than you need to make things better long term.
5 Benefits of Larger Multisite Launch Teams:
* Trajectory Setting // Studies show that the first five years of a campus is when the majority of its growth happens. [ref] A larger launch team means the campus is set up to maximize its potential of reaching people because there are more social connections to people outside the campus.
* Healthier Teams // One of the paradoxes of volunteer recruitment is that the more volunteers you have the easier it is to get volunteers.