“The art of communication is the language of leadership.”
– James Humes
How can I make this clear? If your church is crappy at communicating, you won’t grow! In fact, communication is at the core of how your church will (or will not) grow.
The art and science of ensuring that the right message gets to the right people at the right time is at the core of seeing your church impact more people. You can’t just “wing” this aspect of your leadership; in fact, communication is your leadership. It’s core to what you “do” in the church.
Here are 5 ways that poor communication might be holding back your church …
Fuzzy Focus Leads to Vision Drift
“You or I could deliver a mind-blowing, God-honoring, pulse-quickening vision talk on Sunday that leaves everyone revved up to go change the world, but by Tuesday, many people have forgotten they were even in church the previous weekend. Unbelievable, huh? Vision leaks.”
– Bill Hybels, Founding Pastor, Willow Creek Community Church
Over time if your church doesn’t consistently keep its vision in front of people, the reason for your existence will become fuzzy. If your people aren’t clear why your church exists they will just fill in the “vision blanks” and assume the church is about them. The church is the only organization in the world whose total existence is for the people outside of it! If you don’t remind the people time and again that the reason your church exists is to reach out to other people with the timeless message of Jesus, the church will drift into ineffectiveness.
4 Signs Vision is Leaking at Your Church
Below are some sure signs that vision is leaking at your church. Do you see one of these happening at your church? If yes, then you would need to clarify the church’s vision to the people. If you’re experiencing all four of these, it’s time to articulate the vision in a massive and repeated way at your church!
Petty Infighting // Are people worried about the color of the carpet at your church? (Or some other really petty stuff?) We tend to make mountains out of molehills when it’s not clear what we’re called to as a church.
Everyone Agrees With You // I once had a mentor who told me that if 10% of the church isn’t upset with something you’re doing, you’re probably not taking new ground. I think that sentiment is accurate!
It Seems Boring // We are engaged in a massive human drama, the outcome of which is literally global in scale. If you’re not picking up on some of that excitement, then vision is leaking.
Fiefdoms & Sideways Energy // Are there leaders in your community that seem to divert people to a vision that is not quite aligned? Are there aspects of your ministry that are pulling away from the overall direction of the church?
Fewer Volunteers = Fewer Inviters
The more people that volunteer at your church, the larger your church will grow. A growth in volunteer engagement seems to precede attendance growth. This makes sense because the level of vision casting that is required to move someone from not volunteering to being a fully engaged member of the team means that those people are brought in. A natural outflow of being totally sold out on what’s happening at a church is to tell your friends about it. Prevailing churches are attempting to grow the percentage of people serving in part to see more people reaching out to their friends and family about being a part of the church.
The ⅓ Rule of Church Health
How many people attend your church? How many individual people do you have serving in the teams at your church? If you aren’t seeing 33% of your people volunteering at your church, then you’re missing out on something and are probably not growing. Prevailing churches look for ways to grow this percentage because they know that the more people they get to serve on teams, the more those people will “remark” about their church,