As a commercial interior designer, Tzoofit leads her team at 4té in creating office spaces that are equal parts functional and well-designed. To her, good design and functionality go hand in hand. By choosing the right materials, lighting, and features, you can encourage people to focus or collaborate, depending on what your business needs to thrive.

On the latest episode of the Unsubscribed! Podcast, she and Pierce talk about how offices are changing to meet the needs of a hybrid workforce. The biggest secret to success? Flexibility. We’re all still figuring out what “hybrid” means to our businesses, and that definition is continually subject to change. That means the offices we create now need to be adaptable, so that they can easily change to meet new needs and expectations.

In this episode, you’ll learn:

1) What it means to be a commercial interior designer

2) Why design is so important in office spaces

3) How Tzoofit is working with her clients to redefine the office

Like many product marketers, Jess Petrella had an unusual journey to her current role. As a young professional, having spent a few years working in in-house marketing teams, she embarked on a freelance journey as a graphic designer and marketer. It was during this time, working with different teams on various projects, that she uncovered which parts of marketing she really enjoyed. Turns out, those things were the bits and pieces that make up a product marketing role.

This winding path is something that’s not uncommon for most product marketers. As a relatively new function, it’s not like you can go to school for product marketing, so a lot of the people in these roles have taken very intentional steps to follow the type of work they’re passionate about.

Listen in on Jess’s chat with Pierce to hear more about what it means to be a product marketer and how you can get there.

1) All about product marketing

2) How Jess found her way to product marketing

3) Where and how marketing and product marketing come together

Toby Murdock is a serial entrepreneur who has done everything from running a flower business in Ecuador to launching an educational platform that puts students on the path towards a career in digital marketing. He’s built companies – and sold them – and is now dedicated to giving back to the industry that he gave 10 years to with one of his ventures.

Tune in as he joins Pierce to talk about the talent gap in marketing operations and his vision for solving it. As a bonus, you’ll get a little insight into how Pierce became a Marketo specialist.

In this episode, you’ll learn:

1) About the various businesses that Toby has been a part of

2) Why there is such a big resourcing problem in marketing operations

3) How he proposes to close that talent gap

Courtney Brand is the Founder and CEO of thelighthouse, a personalized career platform built for people’s ever-changing careers. In this episode of the Unsubscribed! Podcast, she joins Pierce to talk about her entrepreneurial journey, how she envisions helping professionals at critical points in their careers, and how companies can do the same for their employees.

You don’t want to miss this episode. It’s filled with practical advice regardless of where you are in your career. Take a listen.

In this episode, you’ll learn:

1) What led Courtney to build her company, thelighthouse

2) How the traditional career path is changing, and what resources are out there for people

3) The value of building a personal brand

Christina Deex is the Senior Director of Demand Generation at Checkr, a company using artificial intelligence and machine learning to automate background checks in a way that’s fairer and more equitable. She joins Pierce to talk about what the company’s mission means to her, how valuable her early marketing ops experience was in shaping her leadership capabilities, and the mindset she’s developed for exploring and choosing new opportunities along the way.

Listen to the episode for an engaging conversation around these three topics and so much more. The bonus? You’ll get Christina’s secret for how to balance a demanding job with being a mom to six kids. Spoiler alert: you need to be comfortable with failing.

In this episode, you’ll learn:

1) How Christina used a marketing ops foundation to become a demand generation leader

2) What it’s been like for Christina to work for a company that is as purpose-driven as Checkr

3) What it looks like to balance a high-paced career with a big family of six kids

Tiffany Ricks, founder and CEO of HacWare, joins Pierce to talk about how her company is helping small businesses protect themselves from hackers. Their AI-first platform sends automated hacking tests to users, and shares educational materials with them if they fail.

During their conversation, Pierce and Tiffany talk about her experience as a serial entrepreneur, her love for travel, and the role that marketing and communications play in building a successful brand. Join to learn more!

Gary Verster is the Director of Marketing Operations at Trend Micro, a multinational cyber security software company. He joins Pierce to talk about how the Trend Micro team rolled out a marketing automation platform globally across over 60 offices, and the steps that were required to do it properly. Six years on from the initial rollout, he feels like they’re still finding more ways to leverage their stack – but that doesn’t take away from the value they’ve seen over those years.

In this episode of the Unsubscribed! Podcast, Gary and Pierce talk about what it means to deploy software at a global level across different teams, as well as the value of other marketing practices, including account-based marketing. According to Gary, it helps to make friends with your Sales team if you want them to change the way they’re doing things. Listen on for more useful insights

Pierce is joined by Adam New-Waterson, who was once his Marketo mentor. Today, Adam is a fractional CMO and has launched his own lifestyle brand, Frank & Fan. During this episode, Adam and Pierce talk about what it meant to launch a new brand on his own, the transition from B2B to B2C, and the path that he took to get into marketing ops.

Like many other guests on the Unsubscribed! Podcast, Adam shows why it’s important to have a creative mindset as you grow your marketing ops expertise. He sheds light on how to leverage your technical expertise to then move into a more executive role. One secret? Framing your thoughts in a strategic way instead of a technical way to gain a seat at the executive table. Join him and Pierce as they cover these topics and more.

Pierce is joined by Taylor Davis, serial entrepreneur and CEO of PurePave, the company that brought permeable pavement to Canada. In this fascinating conversation, Taylor talks about the steps he took to build his own company, how he makes the most of his downtime during the winter, and why he thinks it’s so important to make himself uncomfortable in order to seek growth.

The bonus element to this episode? Taylor shares his insights on Bitcoin and offers a tangible vision for why engineered currencies are a safer, more fruitful alternative for individuals looking to make it in the world. Listen to the episode to learn more.

Debbie Ng runs global customer references at Trend Micro, a global leader in cybersecurity. She joins Pierce to talk about customer marketing, how to get it right, and the importance of building value for the customers she engages with. While customer marketing should never feel like a tit-for-tat relationship, there should be a value exchange where the customer sees the benefits of sharing their authentic perspective of your products with others.

The biggest learning in this episode? There are three foundational elements that need to be in place before you approach a customer about being a reference. Listen to the episode to learn what those are.