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Untamed
Untamed episodes
- A Decade of Running a Lash Salon with Mo Hamil
In this episode, AnneMarie welcomes Monique “Mo” Hamil, owner and lash artist at Lash Out near Houston, Texas. Mo has a Bachelors degree in Business and has been in the beauty industry for over 20 years. It was only after managing a hair salon for many years that Mo took a lashing course and found her life’s passion. She has now been a lash artist and salon owner for over 10 years. Mo is focused on building the “community vs. competition” between lash artists across the U.S.,and AnneMarie and Mo speak candidly about the pros and cons of working in someone else’s lash salon vs. owning your own/working on your own.
In the last segment, Mo shares her dreams and goals for “Lash Bash”- a community event that invites lash artists of every skill level to come and meet each other, find new friends, talk about business opportunities, and more. For the 2023 Lash Bash, Mo plans a multi-city tour so watch for this event happening near you!
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Connect with Monique Hamil:
Lash Out Instagram
LashBash Instagram
Mo's Instagram
Lash Out Website
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
44 min - An Essential Tool for Your Lash Business Success: A Client Paperwork Mini Course
In this episode, AnneMarie gives you an overview of all the policies and forms she uses for her salon, including digging down deep into terminology, phraseology, and examples. She reviews each section and explains what each means, to show you that the way your policies are written should protect you from issues 99% of the time. From payment terms to no show/cancellation charges, medical history and allergies, to specifics on that client’s lash design, documenting natural lash condition, to follow-up and aftercare - this is a tactical, practical guide to setting up your paperwork to protect yourself and your client.
You’ll want to keep this episode handy as a reference when you are formulating your policies and creating your forms, and remember, send a DM if you need some additional advice.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
In this comprehensive episode, AnneMarie takes you through:
- Policy Form with Credit Card Capture
- Client Intake Form
- Lash Design Form
- Service Waiver and Release Forms
- Continuity of care = continuity of business
Resources:
Vagaro Pro Salon Software
Get AnneMarie’s Paperwork Here
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
47 min - The Importance of Client Retention in the Beauty Industry with Shelby Tarleton
In this episode, AnneMarie is joined by lash powerhouse Shelby Tarleton, the Austin Texas lash mogul who has built a successful empire that includes her own salon with multiple lash artists, a podcast, a state-approved lashing school (Lash Boss University), a pro-shop, and even a lash conference. Shelby shares some insightful knowledge about client retention and how to achieve it, including looking at your client statistics and rebooking reports run from your salon software. Is your client retention rate at 85%? It should be. Are you aware of the full experience that your client has, from your welcome email to what they smell as they enter your salon, to what they receive as a service vs. what they were expecting? All these little things factor into a client’s decision to return, or not.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
- If you are constantly in need of new clients, there may be something wrong.
- Getting good client retention. What do the clients experience from start to finish with your service?
- The client perspective. What do they see? What are their thoughts?
- The importance of keeping your station clean, put things away as you go, a client may not say anything but their brain will notice the lack of cleanliness in your studio
- Elevating the client experience with small touches throughout the studio
- How do you know a client is not rebooking?
- Prebooking is key to retention. If a client is not prebooking, they may not be satisfied with your service.
- How to effectively prebook every client
- Thoughts on online booking
- What should you look at in your salon reports?
- Productivity - are you 90% booked? Time to raise rates!
- First-time vs. returning client prebooking rates
- Do your clients purchase retail products from your salon? Do you sell them!?
- The benefits of selling retail.
- Re-educating clients when new lash care or techniques are discovered.
- How to raise your pricing!
- Have you had a client suggest something and felt defensive? This may be an opportunity for you to better your client experience!
- Shelby’s thoughts on the state of the industry today
Connect with Shelby:
Shelby on Instagram
Shelby’s Lash Boss Podcast
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
43 min - Improving Your Classic Lash Sets with Mackenzie Unsworth
In this episode, AnneMarie is joined by Untamed Marketing Coordinator and expert lash artist Mackenzie Unsworth. Mackenzie is here to help talk through some of the difficulties lash artists may encounter when applying classic sets. From technical tips to make these sets look fuller, last longer, and not damage natural lashes - to time-saving and pricing recommendations - Mack is happy to talk with us and encourage anyone who may be discouraged or “anti-classic lash sets”. They can and do take time, but it’s just important to practice, focus, and build your skills with some of the tips Mack shares with us today.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
- Cheryl had her baby and is enjoying her newest journey as a mother! Catch up with Cheryl’s journey on Instagram @agoodenoughhuman
- How to achieve a fuller look with classic sets
- How to attach to baby natural lashes without damage
- The difference of adding 7-10 tiny extensions to create a fuller look
- When classics look crooked – tip is to apply straight, not in the direction of the lash growth
- Some say classics don’t have good retention – but they absolutely do! It’s all in the technique, what you apply, and the adhesive you use (see our fav below!)
- When sets look messy - make sure you’re using the right diameters
- Managing client expectations
- Mack’s best tips on improving your classic technique – distance, direction, and layering make all the difference
- Attachment tips to get the best classic application
- Tips for avoiding “snags” when brushing out – check your work for stickies or lifted bases
- A discussion around pricing – don’t make your classic sets “wildly” cheaper than volume
- Send us your classic set photos on Instagram!
Resources:
Mack’s favorite adhesive for classic lashes
Connect with Mackenzie:
Mackenzie on LinkedIn
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
30 min - Educate, Inspire, Mentor, and Connect: Kari Bristow's Story with Kari Bristow
Kari Bristow lays out some hard truths and shares some difficult times she’s been through in this episode of Untamed. From life growing up to finding her lash passion after years of doing hai to advice on balancing “hustle culture” with family time, Kari’s primary focus is helping others. Her mission is to transform any lash tech into a thriving and successful lash artist. As a lash educator (focused on retention techniques), Kari strives daily to live up to her motto: Educate, inspire, mentor, and connect. Join us for a truly inspirational and brutally real conversation where all three of us get very emotional talking about our journeys to where we are now.
Expect to hear:
- Kari’s background
- Kari’s Lash Retention Course
- How Kari regained the passion that she lost during the pandemic
- Kari wishes she had permitted herself to “take a break” during the pandemic
- Kari’s best advice for getting through the low times
- The journey of entrepreneurship and how it extends beyond just a P&L
- The story of Angelique from Barbados
- Motherhood, work, and sacrifice
- Set up systems to work smoothly when you’re ready to become a mom
- Cheryl’s story about her mom and work
- Look inside - is your drive motivated by your own past trauma?
- Make the time for your kids - every moment you can - quality if not quantity
- How to balance your own ego
- Kari, Cheryl, and AnneMarie share some tales from our very different childhoods
Connect with Kari Bristow:
Kari Bristow on Instagram
KariDesigns Website
Kari’s YouTube Channel
Kari Bristow on LinkedIn
Kari’s 2019 episode on LashCast Podcast
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
1 hr 3 min - Diversity is Beauty: A Raw and Real Conversation with Maria Michelle'lee
Have you ever turned away a client because you “don’t know how” or “have not been trained” to work on their ‘type’ of hair or skin? Why haven’t you educated yourself and learned? Why haven’t you hired someone who knows how to perform their beauty service? You are not only leaving money on the table, but you do not have a Diversity, Equity, and Inclusion (DEI)-friendly environment in your business.
Educating yourself on a wide variety of clientele and their specific needs is always the right thing to do. Our guest today is Maria Michelle’lee, a Diversity In Beauty Expert, who educates industry members on how to become diverse and inclusive, whatever service you provide. Cheryl and AnneMarie get some serious and straight talk about what the BIPOC community experiences every day in the beauty industry (and in life) and Maria tells us what we can all do to make our services diverse, equitable, and inclusive for everyone because everyone deserves beauty.
Expect to hear:
- Maria’s 14-year career in beauty includes mastering the art of spray tanning on people of color
- Maria’s journey of doing something about the microaggressions in the beauty industry
- Overcoming the common defense of: “But my demographic…” or “But I only specialize in…”
- Putting out images of the type of clients you want to attract can be a slippery slope. Are you unintentionally excluding others?
- What is greenwashing?
- How to balance educating yourself on techniques and being honest about what you’re not good at doing
- Racism in the beauty industry as a client
- Racism in the beauty industry as a stylist
- Create your DEI mission statement. How to live it and defend your diverse staff against racist clients
- White saviors vs. white allies
- Is it time for client housecleaning? How to get rid of racist clients and make room for those who want your services
- If you are a stylist in the beauty industry, your services should be for every person, no matter their skintone
Resources:
Connect with Maria Michelle’lee:
Maria Michelle’lee on Instagram
Maria Michelle’lee Website
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
The Untamed podcast is hosted by Cheryl Peng, Founder and CEO of Untamed Artistry, your one-stop lash biz shop. Untamed Artistry provides professional lash artists with helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
40 min - The Power of Knowing Your Audience with Linda Giang
“Just because you don’t have a horse to get where you want to go, don’t be afraid to use a donkey.”
We absolutely love this quote from today’s guest - digital business coach and consultant Linda Giang (pronounced, “yohng”). Linda recently left the corporate world to become an entrepreneur, and she is passionate about coaching others, especially women, to put themselves out there as entrepreneurs, and build businesses online. In this episode, we’ll talk about getting your clients to “fall in love with you” so that they become regular, loyal customers, no matter what business you’re in. Linda also shares some tips and tricks for social media, how to spot red flags when shopping for a coach, and what she sees for women entrepreneurs in the next ten years.
Expect to hear:
- Getting customers to fall in love – give clients what they’re looking for, listen, remember their preferences
- How can we get clients to stay “in love”? Utilizing loyalty programs, small discounts on services, and getting to know your repeat customers
- How to add value for your loyal clients
- Leveraging digital and social platforms– first, know what you want to achieve!
- Don’t get stuck in ‘analysis paralysis’! Better done than perfect!
- How to identify “red flags” when shopping for a coach
- Linda shares her own experience
- Can you be a coach? Yes! All you need to be is a few steps ahead of who you’re coaching
Resources:
Connect with Linda Giang:
Linda Giang Instagram
Linda Giang Website
Get Shit Done Podcast
Podcast Episode: Using Pinterest to Grow Your Business
Schedule a Coffee Talk with Linda
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
50 min - Rethinking Education: How to Find Your Niche as an Educator
Have you ever wanted to create an online course but don’t know how? In this episode, we chat with Claire Hooper, Beauty Business Educator, on how to create an online course. And the best part is that this episode will teach you how to do this for any online course you want to create! Claire shares how she found her passion and purpose in the industry – she still does lashes and makes clients feel beautiful - AND she helps beauty entrepreneurs create online courses and build email marketing systems to take it to the next level. She promises that with the right technology and some simple tips and tricks, your entrepreneurship/solopreneurship journey can be a lot simpler.
Expect to hear:
- Claire’s journey from working with children to becoming a lash artist and educator
- A different trajectory from many in our industry
- How to learn what your superpowers are
- Why email marketing is a must and how to create content for your emails
- Creating an online education course. Your online courses don’t have to be about beauty – follow your passions! Journaling, yoga, etc.
- Online course options– ebooks, audio files, slideshows – you don’t have to use video!
Resources:
Flodesk
Mailchimp
VagaroPro
Acuity
Connect with Claire Hooper:
Claire Hooper Website
Claire Hooper Instagram
Claire Hooper LinkedIn
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
43 min - Finding Your Happiness with Maggie Keysor
Are you happy with your career as a lash artist? Do you feel pressured to do more – open your own salon, start a product line, create an educational course? A lot of what we see on social media about our industry makes us believe that this is the path that every lash artist should take. But what’s the reality behind achieving all those goals? Many times the results are neglected relationships, constant anxiety, and eventually, complete burnout. Our guest today is Maggie Keysor of Maggs Lashes. She’ll share her journey that includes all of the above!
Expect to hear:
- Maggie’s backstory and how beauty school was not the training Maggs hoped for
- Maggie’s innovative education approach
- How mindset is often a stumbling block of students
- How the pandemic was a gut-check for Maggs
- Her journey with energy work and curing her IBS by finding her happiness
- Maggie’s unconventional journey on stepping back from education and going back to “just doing lashes”
- Breaking the mold on why “just doing lashes” is absolutely amazing and rewarding
- Moving to Texas and re-establishing her clientele
- Lash Religion, Maggie’s apparel line – cool understated clothes that doesn’t scream “I’m a lash artist”
- Signals to look for in ourselves, to show we’re overextended
Connect with Maggie Keysor:
Maggs Lashes Instagram
Maggie Keysor LinkedIn
Lash Religion Apparel
Connect with Cheryl and AnneMarie:
Cheryl’s Instagram
AnneMarie’s Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
53 min - Self-Sabotage: The Toxicity of Hustle Culture in the Lash Industry with Lia Juhas
Today’s guest is lash legend Lia Juhas, Founder and CEO of LiaLash. Lia gets real and shares her past struggles openly with Cheryl and AnneMarie. As a child of immigrants who grew up with a scarcity mindset, Lia finally transformed her life from a 24/7 hustle causing multiple periods of burnout to a life that truly aligns for her. We’ll hear how Lia shot into the spotlight very quickly early on and then realized that her business was eating her alive and taking her away from all the things she treasured in life – relationships, family, and creative energy.
Expect to hear:
- Lia’s background story and journey through the lash industry
- How and why Lia transitioned from lashing to teaching lashes
- The very real costs of hustling to make more money
- Owning a salon, starting a product line, being a trainer – was that as great as it sounds?
- How the lash industry perpetuates what lash artists “should” be aspiring to
- Lia's burnout - behind the scenes of success
- How pandemic lockdowns forced Lia to stop and step back
- The myth of working harder to make money
- Warning signs and toxic habits to watch for within yourself
- Balancing yourself with the pressures of hustle culture
- How Lia defines success these days
- Lia’s best advice
Resources:
Book- Profit First
Connect with Lia:
Lia's Lash Instagram
Lia’s Online Courses
Lia’s Mentorship Instagram
Lia’s Mentorship Website
Lia Juhas LinkedIn
Connect with Cheryl and AnneMarie:
Cheryl’s Instagram
AnneMarie’s Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
47 min
About Untamed
From the publisher's feed
Untamed is a podcast dedicated to empowering lash artists while showing how much fun it is to be a lash nerd. Each week hosts Cheryl and AnneMarie share their passion for lashes. They discuss…
challenges, best practices, and what the future holds for the lash industry.