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Untamed episodes
- Money Mindset: Cheryl's Story
Our last episode about business profitability with Tianna Seo was well-loved and started many side conversations with our listeners. In this episode, AnneMarie interviews Cheryl about her financial experiences which includes time as a professional poker player and financial advisor prior to starting Untamed Artistry. Tune in to hear much more about how lash artists should be thinking about money, the scarcity vs. abundance mindset, and some fascinating stories from Cheryl and AnneMarie about their own ups and downs around income, expenses, profit, and losses in the lash industry.
Expect to hear:
- Cheryl’s short-lived but incredibly useful stint as a financial advisor
- The calculated risks and learnings from Cheryl’s time as a poker player
- Cheryl’s experience growing up poor in China and then with abundance in Canada
- The success found by Cheryl’s mom as an Asian immigrant in Canada
- Finding your winning mindset, abundance vs. scarcity, rich vs. wealthy, assets vs. liabilities
- Applying all this info to our listener’s specific needs as lash artists
- Influencers in the lash industry– toxic and false impressions on social media
- Dissecting the “Can you buy two?” mindset and spending within your means
- The drudgery of bookkeeping – do it right and you won’t struggle later on
- Tip: Flip the script– start with identifying how much money you want to take home!
- Tips for the beginning lash artist, including looking at your P & L from the start
- If you haven’t looked at your P&L yet, that’s ok! Just do it ASAP
- Separating business and personal expenses, credit cards, etc.
- Understanding that money is a tool, and everyone’s situation is different
Resources:
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
57 min - Is Your Lash Business as Profitable as You Think? with Tianna Seo
Are you running yourself into the ground, working six or more days a week, and still not earning what you had hoped you would in your lash business? Tianna Seo is here to give us a reality check – trying to do it all is not sustainable for anyone. You, your loved ones, friends and family all suffer when you’re in overdrive 24/7 and you will inevitably end up burning out. Listen closely to Tianna’s story, because she truly wants the next generation of lash artists to learn from her mistakes. She advocates for shifting focus in the industry, to prevent other up-and-coming artists from feeling the need to take on the world and build a business overnight.
Expect to hear:
- Tianna’s story including her 12 years of experience (and some hellish years) that led Tianna to finding grace in 2022
- How to build a ‘sustainable’ business model
- How to prevent burnout
- Tianna’s Asian heritage and the drive for success
- Playing “keep up” vs. finding freedom
- Can you achieve the mythical “magic life” and become a six-figure lash artist?
- Tianna’s wisest tips for lash artists coming up through the industry
- Don’t try to barrel through and build your business overnight, commit to a reasonable timeline!
- Tianna’s new life after quitting alcohol and soda, and slowing down
- Pitfalls to attempting the wrong business model – “Margins!” are everything
- Scaling back, and charging what you should in our luxury service industry
Resources:
Tianna's Instagram
Tianna Seo LinkedIn
The Lash Exchange Website
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
1 hr 10 min - How to Lash Faster and Summer Application Changes
In today’s two-part episode, AnneMarie and Cheryl first discuss their best suggestions for increasing your lashing speed, and in the last segment, tips and tricks for lashing during the summer months. From taking the right amount of time to learn and train, to keeping your eyesight in tip-top shape, to investing in the best tools and materials for your lashing business, Cheryl and AnneMarie review their own learning paths to success. In part II, rain, humidity, heat, and summer habits of your clients can all affect the lashing process. Find out how to adjust and keep your services top-notch all year round.
Expect to hear:
- How long it took AnneMarie and Cheryl to do their very first lash sets
- How to give yourself some grace while you’re learning and getting up to speed
- The stages of learning:
- Observation
- Practice
- Processing
- Why scheduling learning blocks, or shorter practice sessions, is best for your learning process
- Why depth perception could be holding you back from increasing your lash speed and application quality
- How to communicate to your optometrist. They can help optimize your eyecare/eyewear, but only if they understand the details of what you’re trying to see
- Can adhesive make you faster? A look at fast and slow dry times
- AnneMarie and Cheryl share their favorite adhesives for different situations
- Summer application tips
- Why and how your environment affects your lash application
- Houston vs. Toronto climates for lashing
Resources:
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
46 min - How to Harness Your Creativity to Help You Build a Better Business
In today’s episode, AnneMarie interviews Cheryl about creativity. As Cheryl puts it, everyone is creative in some way– it’s not limited to painting, drawing, or playing an instrument – if you think up ‘creative’ ways to work through problems or present your work, then you are creative. From tracking your creativity in a journal and watching for the ebb and flow, to tips and tricks for sparking creativity and preventing burnout, Cheryl and AnneMarie give you some excellent advice for maintaining your creativity in your life and your business.
Expect to hear:
- Cheryl’s self-analysis of her creativity
- How creativity stems from being curious and determining what you are creative in
- The ebb and flow of creativity and how to track it
- How to utilize your ebb and flow to your advantage. Tips include: Batching your content when you’re riding a creative wave
- How to handle a creative rut. #1- Don’t beat yourself up!
- The signs of burnout and losing your joy
Resources:
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
46 min - Is Your Mindset Holding You Back From Your Earning Potential? with MacKenzie Graham (aka @macklashmob)
Are you happy with your work/life balance? Are you stressing yourself for clients day after day and only living paycheck to paycheck? It may be time for a mindset change. You can create the life that YOU want, but it may take some practice and methods to change your mindset. Our guest today is MacKenzie Graham, the Mack of MackLash. Mack transitioned from a full-time lash artist to a professional coach because she wanted to re-engineer her life and how she spent her time. Tune in to hear about Mack’s inspirational transformation and how she worked on her mindset and how she started sharing more of herself on social media to attract the right kind of clients to her business.
Expect to Hear:
- How Mack’s previous mindset included panic attacks and too much emotion attached to her content
- How to provide value in free content while still selling your paid content
- Basics you can implement today to improve your content
- Getting over the “I’m not creative” mindset
- Books Mack recommends (see links below)
- Money mindset – Do you have money trauma from your early family life like Mack?
- Determining if you have the right profit margin for your business and life goals
- You can structure your life however you want to! We only get one shot at this human life. Don’t do what society, your mom, or YOU think you have to do.
Resources:
MackLash Website
MackLash Instagram
Atomic Habits Book
Rich As F&%# Book
Defining Decade Book
The Alchemist Book
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
51 min - Converting Instagram Followers into Paying Lash Clients with Sydney Nanton
Are you hesitant or struggling to capture new clients through Instagram? Not sure of exactly what content to post to get customers to book with you? Our very own Sydney Nanton, Untamed Artistry’s Marketing and Media Manager, is with us again to share more Instagram how-to’s. From content do’s and don’t’s, to education, to including a “call to action,” Sydney gives us the best methods, proven statistics, and some technical tips on Instagram posts that will “entice and excite” followers and turn them into clients.
Expect to Hear:
- Check out the previous episode with Sydney - link below!
- What’s the current Instagram temperature with people?
- How to excite and entice followers with your content
- The do’s and don’ts of photos
- Determining your specialty and how to promote that
- The benefits of having others envision themselves in your studio through the content you create
- Content types that appeal to clients… and what to avoid
- The fundamentals of content creation
- Maximizing your link in profile
- The “seven exposures” statistic
Resources:
Check out our link tree on UA Instagram page
Listen to “Building a Digital Audience” Episode
Untamed Artistry Website
36 min - Turning a New Client into a Reoccurring Client with Tara Walsh of The Lashpreneur
Many lash artists get stuck when faced with how to get clients to return after their full set/initial appointment. It’s not always evident that fill appointments are the actual bread and butter of your business, and not all of us are confident about how to keep clients on the books and coming back every two weeks for fills. It’s part client education, part pro-active booking, and also tuning in to how your client responds to their first full set and making sure communication channels are wide open.
Tara Walsh, Owner of The Lashpreneur, is with us today to talk about all things client retention. From how to use bad reviews as an opportunity, to setting boundaries, to pricing your services correctly to be profitable, Tara tells it like it is and doesn’t hold back. She pushes lash artists to be confident, to create a business and schedule that they enjoy working in, and how to keep clients happy and returning regularly.
Expect to Hear:
- Tara Walsh and Lashpreneur intro
- The importance of mental health and common struggles of entrepreneurs
- The work involved in gaining a returning client and a breakdown of what keeps clients coming back- hint, client communication is often overlooked
- Shifting your mindset to exceed your expectations
- Common myths about clients
- Pricing strategies
- The Lashpreneur Society- what it is and how it will benefit you
Resources:
The Lashpreneur Website
The Lashpreneur Society
Lessons of a Lashpreneur Podcast
54 min - Necessary Equipment You Need as a Lash Artist
In this episode, we’re providing you insider info on setting up your lash studio environment. We’ll tell you about some of the mistakes we made early on in our careers so that you don’t make the same ones. From blowing your budget furnishing your entire salon to skimping on your client's bed, forgetting about how well your adhesive works when you don’t monitor your environment, and making sure your client is completely comfortable (no matter how they prefer their environment) with heat, blankets, air-conditioning, etc. We’re going to discuss every tiny detail so you stay on track with your budget, retain clients, and control your environment so it doesn’t control you.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry, and AnneMarie Lorenzini, Managing Director of Untamed Artistry. Untamed Artistry provides professional lash artists with helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products and all the education you could ever want (with a healthy dose of quirk) at www.untamedartistry.com
Expect to Hear:
- Cheryl’s early days furnishing her studio spaces, mistakes were made
- Don’t rush, do your research, get necessities only first
- Don’t focus on the spaces like entryway decor where the client spends 30 seconds
- AnneMarie’s first spaces, salon room setups
- Our deep dive into the salon furnishing essentials - client bed, equipment storage, stool/chair, and lighting
- Non-negotiables to assure your adhesive is perfect: hygrometers, humidifier/dehumidifiers, air-conditioning
- Fume extractors for comfort and safety
- Sanitation practices
- Taxes, cash, and credit cards
- Nice to have’s:
- Waiting area - pre-and post-visit activities, social media content photos
- Minifridge for beverages and snacks- keep it full and contents front-facing!
- Berkey water filter
- High-end decor - art, plants, creating the vibe
- A great bathroom - including usable touch-up/refresh toiletries, sample size retail products
- Salt lamps
- Don’t forget the music– get a nice Bluetooth speaker, relaxing music
- Visit a spa you or your clients love, get inspired, and take some ideas from their setup
- Take your time, it’s an evolution that is always changing
Resources:
- Please visit our blog post, here, to see our list of resources for this episode.
1 hr 3 min - How to Build an Authentic Business on Instagram with Lorena Ashmore of Dear Lash Love
Our guest today is Lorena (Lor-REE-nah) Ashmore, podcast host, author, lash artist and Founder of Dear Lash + Love, an online retail shop selling lash-inspired apparel and accessories to beauty professionals and salons.
Join us as we talk about Lorena’s “accidental career” as a social media influencer, her tips and tricks for content creation, and how to stay laser-focused on your business goals. We’ll hear how to build your personal brand on social media, balancing work and mom life, and marketing yourself with storytelling.
Expect to Hear:
- In an open conversation we ask Lorena:
- How did you decide to do everything your own way, not following the “rules”
- You seem like a natural ‘social influencer’ – was there anything in your background that led to this?
- What advice can you give to someone who might want to become an influencer?
- What was the lightbulb moment that sent you in this direction?
- Your confidence is very striking, you don’t hold back - where did that come from?
- Your content is very intentional, yet seems so organic, any tips on how to create content like this?
- Lorena’s path to her current career
- Find out what makes you unique, tell stories
- The desire for passive income is everywhere, but it takes a lot of work
- Surgery, covid, and pregnancy
Resources:
A Beauty Industry Guide to Social Media (Use code: UntamedDLL for 20% off)
Lash Love Apparel (Use code: UntamedDLL for 20% off)
Dear Lash Love Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LnkedIn
Untamed Artistry Website
This episode is brought to you by Untamed ArtistryUntamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com
1 hr - How Late is too Late? Handling Late Beauty Clients
Do you feel stressed out, angry, and disrespected by clients who show up late? What is your “window of tolerance” for late customers? In this episode, Cheryl Peng and AnneMarie Lorenzini of Untamed Artistry share ways to ease your stress and develop richer relationships with clients. They’ll talk about the best ways to set boundaries, use direct and honest communication, and ensure that the quality of your artistry is not compromised.
Whether your acceptable window is 5, 10, or 15 minutes, the key is to inform your clients right up front that if they are late, there are certain parameters that you will need to follow, as the service provider. Don’t blame or shame the client, but do let them know that they may be charged for a full service, or they will not receive as many lashes as they would within the full window of the appointment you’ve reserved for them. There may be clients that will not tolerate your boundaries, and in these cases, you may need to take additional boundary-setting steps including letting them know, kindly and honestly, that it's not a good fit for you.
Expect to hear:
- AnneMarie and Cheryl discuss how long their services take, and their tolerance for client tardiness without consequences
- Cheryl shares considerations on behalf of the late client, as a late client herself
- How to set and communicate your policies clearly and directly
- You don’t want clients that feel the need to tiptoe or make excuses or feel guilty
- Explain clearly what you expect from clients because they certainly expect certain things from you!
- Cheryl and AnneMarie’s take on offering discounts to friends and family. Hint: You are an artist with a business model and boundaries
- How to handle clients who won’t accept your boundaries
- Remember, “one size never fits all” when it comes to policies. Knowing what works best for you and your business is key.
38 min
About Untamed
From the publisher's feed
Untamed is a podcast dedicated to empowering lash artists while showing how much fun it is to be a lash nerd. Each week hosts Cheryl and AnneMarie share their passion for lashes. They discuss…
challenges, best practices, and what the future holds for the lash industry.