Untamed

Untamed

By Cheryl Peng - Untamed Artistry Inc.ArtsFashion & Beauty
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Untamed episodes

  • Mental Health: an Open Conversation

    In this episode of Untamed by Untamed Artistry, the discussion centers around raising mental health awareness.

    Cheryl Peng, Founder and CEO at Untamed Artistry, suffers from chronic depression. Here, she opens up to share her heart with Lash Artists about what depression looks like, and how it manifests itself.

    Cheryl makes it clear that the information is based purely on her own personal experience, and that she’s not a medical professional, nor does she claim to be one. If you are struggling with a mental health issue, she encourages you to seek help.

    However, she has a wealth of insight that may help you understand a lot about things that are rarely spoken about or understood:

    • What depression looks like and how both types of depression — depressive episodes and chronic depression called dysthymia — are rarely recognizable at face value.
    • How to combat information that is not helpful but sounds wise and motivational. For example, quotes by famous people advising us to “get things done”, or that “there's never a day off. If you want it, you should go get it”, just add on the burden of guilt and shame. What we need to do is take messages like this and evaluate them against our own values, and how we want to feel in life. And then ask yourself, “Do you feel this message is true and that it aligns with your values, or should you reject it?” Do you really believe that we can be a human being and never struggle, never have down days, or experience failures?
    • Tips for dealing with depression:
      • Have a look back into your childhood, because a lot of how we feel today was imprinted on us by people who had the most impact on us as children.
      • Show the same kind of compassion towards the “negative”’ feelings as you do the “positive” feelings. Your joy is valid, but so is feeling upset.
      • Understand that for every success story that you see, there's also a story about failure that you don’t see.
      • Tools and resources to help:
        • Build a strong support system that aligns with your own values.
        • Understand that self-love and self-acceptance are learnable skills.
        • Ask for help if and when necessary.
        • Avoid taking a perfectionist view on things.
        • Eat healthily and exercise, but exercise in a way that you enjoy.
        • Develop some sort of mindfulness practice.
        • Remember that you are good and worthy just as you are and start practicing self-love.

          • Resources Mentioned:

          ”I'm not your guru” documentary - Tony Robbins

          The Body Keeps The Score - audiobook

          Art of Accomplishment Podcast

          Gary Vee (Gary Vaynerchuk)

          Calm app

          This episode is brought to you by Untamed Artistry

          Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

          47 min
        • How To Set Up Your Biz on Google with Sydney Nanton

          In this episode of Untamed by Untamed Artistry, Sydney Nanton, Marketing and Media Manager at Untamed Artistry, explains how lash artists can use Google to market their businesses.

          Utilizing tools like Google helps you build your business and reputation because they make your business seem more professional and legit. Google My Business is one of the most powerful tools and it is easy to set up. It’s also the first step to building a presence online.

          A jam-packed episode full of value; learn from Sydney how to start promoting your business on the internet:

          • What is Google My Business?
          • How to open a Google My Business account and tips such as:
            • You can add a booking link on your Google My Business profile so that people can make bookings once they find you on Google.
            • Why it’s important to have reviews on Google (and tips for getting reviews).
            • You can set up a profile even if you don’t have a website.
            • What to include on your booking page to get more traffic from your Google My Business account if you don’t have a website.
            • Benefits of a Google My Business profile.
            • The difference between ranking on Google and ranking off location, and tools you can use.
            • Keywords, long-tail keywords, and how to perform keyword research.
            • What not to do to rank higher on Google (in summary, just provide value and quality, and create good content).

              • Resources Mentioned:

              • Google My Business
              • Vagaro Pro Software
              • Google Keyword Search
              • Answer The Public
                • This episode is brought to you by Untamed Artistry

                Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                33 min
              • AnneMarie's Biggest Career Mistakes and Victories

                In this episode of Untamed by Untamed Artistry, the spotlight is on AnneMarie Lorenzini, Managing Director at Untamed Artistry, to discover her biggest mistakes and victories and to find out more about the personality behind the name.

                Essentially, AnneMarie is driven by curiosity and courage, as you will hear from the experiences recounted on today’s show:

                • As a teenager, how doing makeup at a haunted house with a friend kickstarted her entire career.
                • What makes her so open to paid and unpaid opportunities, and how they have benefitted her.
                • How strong inner values drove her career actions, and how she views her mistakes not as having done something wrong, but rather as rich learning experiences.
                • Change and the thought processes that go with it.
                • Pivoting from many different roles in the lash industry to becoming the Managing Director at Untamed Artistry.

                  • “Every decision that we make, whether we classify it as a mistake or a victory, gets you where you're at today.” - AnneMarie Lorenzini, Managing Director at Untamed Artistry

                  Questions for listeners to reflect on:

                  • What is your most celebrated moment in your career?
                  • What is one memory you cherish that no one knows about?
                  • What do you consider your biggest mistake? How did you overcome it?
                  • What do you feel others would think was a huge mistake of yours- that you didn't perceive the same way?
                  • What was the most difficult pill to swallow?
                  • If you could go back to your first year in this industry- what would you tell yourself?
                    • This episode is brought to you by Untamed Artistry

                    Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                    38 min
                  • Cheryl's Biggest Career Mistakes and Victories

                    In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO of Untamed Artistry, shares her greatest career victories and mistakes in the hopes that her experiences may encourage others.

                    In this honest and vulnerable conversation, listen as Cheryl shares:

                    • Her most celebrated moments professionally and personally.
                    • How nothing she did came to fruition. Although she always had great ideas in her head, the interest to take action and see them through never stayed, but launching a product line changed that.
                    • Cheryl took a high financial risk to launch her product line. This gave her personal satisfaction because she understood that her investment meant she truly believed in her products.
                    • Her biggest mistake was putting too much trust in a lash manufacturer and purchasing too much inventory upfront only to receive faulty products. She explains how she overcame the issue with honesty, but that this cost her potential profits. Although a hard lesson, honesty proved to be the best policy because, through it, she gained loyal customers who appreciated her transparency.
                    • How she made the leap from a career as a poker player to a career in beauty.
                    • Tips for people who are trying to make more difficult decisions in their lives, such as dealing with fear, emotions, and decision-making.

                      • Resources Mentioned:

                      Annie Duke’s “How to Decide” (book)

                      A tool called, “Fear Setting Exercise” by Tim Ferriss; a TED talk

                      Huberman Lab Podcast

                      This episode is brought to you by Untamed Artistry

                      Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                      41 min
                    • The Magic of Perseverance: An Interview with Lash Chance Artistry

                      In this episode of Untamed by Untamed Artistry, Carol Jaame, Founder of Lash Chance Artistry, provides insights around starting afresh and how to improve your lash business.

                      Carol shares her own story: One morning, after living just one-foot-in-front-of-the-other for years, she woke up deciding to change her life. Her’s is a story of courage, strategy, action, and perseverance that would eventually (but quite quickly) lead to her qualifying as an 8X Certified Master Lash Artist and coaching other lash artists to run profitable businesses.

                      The conversation includes:

                      • The source of Carol’s courage, confidence, and determination, and how childhood poverty pushed her to break generational patterns.
                      • Difficulties she had to face while building a new clientele in a completely new location and her own top tips to help you build up your client base.
                      • A look at “Dream Client Machine” and how it helps new lash artists.
                      • How to handle overwhelm.
                      • The value of mentoring coaches and how to choose the type of coach that will add the most value to you. For example, lash classes alone are not going to help you grow or manage your business, therefore coaching should not only be about improving your lash skills. If you’re thinking of getting a coach, ask yourself some questions to determine what type of coach is a priority, for example:
                        • What do I need help with? It could be better social media marketing, or better systems, or better books. Whatever you need help with, that is the coach you should look for.

                          • Ultimately, whatever goals and whatever dreams you have can be achieved, as long as you actually have an action plan and a mission on how to achieve them.

                          Resources Mentioned:

                          • Lash Chance Artistry Instagram
                          • Dream Client Machine
                          • Layer Slayer Lash Course by Lash Anarchist
                          • Play Nice But Win Book
                            • This episode is brought to you by Untamed Artistry

                            Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                            50 min
                          • The Power of Community: Normalizing Competition in the Lash Industry

                            In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, and AnneMarie Lorenzini, Managing Director at Untamed Artistry, discuss some interesting new perspectives around competitors and the unique benefits they bring to your business.

                            The conversation covers the pros and cons of competition in this industry:

                            • How competitors can help grow your business. For example, using competition as material for a thinking and learning exercise. In other words, it’s not necessary to reinvent the wheel; instead, look at how the wheels are made by others and then make small adjustments to them to make them your own or to improve them.
                            • How you can use competition to conduct research for your business.
                            • Knowing your competition may enable improved customer service.
                            • Analyzing your competition must be done with the right mindset or it can become toxic.
                            • Why it’s helpful to investigate any feelings you have of discouragement over competitors and what they’re doing.
                            • Keeping an eye on your competition without losing integrity or becoming a copycat.

                              • Resources mentioned:

                              • The Innovation Book (book)
                              • Maven Artistry
                              • Apple TV
                              • Netflix
                              • Amazon Prime
                              • HBO
                              • Disney Plus
                              • Big Magic (book)
                                • This episode is brought to you by Untamed Artistry

                                Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                                33 min
                              • Working In Your Lash Biz vs On Your Lash Biz

                                In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, and AnneMarie Lorenzini, Managing Director at Untamed Artistry, discuss the difference between working in your business versus working on your business.

                                It’s important to know the difference because while we like to think it’s our lash artistry that brings our clients back, that is only part of it. The truth is that it’s the whole experience that makes our clients return.

                                Discover:

                                • The difference between working in your business vs working on your business. For example, working in your business would be doing the actual lashing for clients, while working on your business means doing strategic things to grow your business, or improve it.
                                • How to allocate and schedule time to work on your business.
                                • Tips for outsourcing and delegation, how lash artists can afford this, as well as what should be outsourced, and why.
                                • What makes it difficult for so many small business owners to set time apart to work on their business (hint: it’s a mindset).
                                • The real ROI of setting time aside to work on your business even when you can’t see the immediate benefits. Tip! It helps to understand your ultimate end goal because this will keep you motivated to keep setting aside time to work on your strategy.
                                • How to achieve your strategic goals.
                                • Systems and processes for lash artists and salon owners, and how taking the time to invest in  your cycle of service today will save you time in the future.
                                • What makes a service experience memorable, so that your clients keep coming back.

                                  • Resources Mentioned:

                                  • VagaroPro Booking System
                                    • This episode is brought to you by Untamed Artistry

                                    Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                                    38 min
                                  • Creating With Intention: An Interview With Maven Artistry

                                    In this episode of Untamed by Untamed Artistry, Trina Dial, Chief Executive Officer at Maven Artistry, talks about creation and solving problems with a product line.

                                    Maven Artistry develops and sells innovative beauty products and is known as an expert in lash artistry education.

                                    What’s particularly fascinating about this business is that Trina has not followed the typical “success blueprint” to achieve success. Instead, she’s deliberately chosen the path of doing most of the business activities on her own, with the help of her husband. Interestingly enough, she hasn’t needed to push the business to make it grow.

                                    The interview covers:

                                    • The future of education in the lash industry (remote work, trainers, and mentorships).
                                    • In order to create and innovate products, you have to have the experience of what works and what doesn't work. Because ultimately you need to create something that solves a problem.
                                    • How to deal with copycats: When others copy your innovations, don’t waste time mulling over it and allowing it to eat at you, as this is just a distraction from some other great things you could be doing. Keep your focus!
                                    • The most effective marketing method Trina uses (hint: word-of-mouth and relationship building are her two primary keys). Be intentional with your marketing.
                                    • Many artists believe that there's one blueprint to running and growing a business. They believe that you have to follow the roadmap, but Trina has had so much success by doing things her way. Trina says, “I learned really quickly what was meant for me and what wasn't.”
                                    • Tips to differentiate yourself from the market. Tip number one is to be authentic to yourself and don’t copy what other people are doing.
                                      • This episode is brought to you by Untamed Artistry

                                      Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                                      49 min
                                    • How To Show Yourself a Little Self Love

                                      In this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO at Untamed Artistry and AnneMarie Lorenzini, Managing Director at Untamed Artistry, make themselves vulnerable by sharing their own experiences about mental health and self-care.

                                      Since there is a direct correlation between self-care and good mental health—and that direct correlation is demonstrated in productivity and building healthy relationships—it’s an important topic to ensure your success as a lash artist.

                                      Lash artists often feel fulfillment from making others happy and, while this is such a quality, the danger is that it can lead to self-neglect from always putting others first.

                                      Examples of common scenarios when lash artists neglect themselves:

                                      • Extending your book to working 12-hour days.
                                      • Not taking the time to eat, stretch, or use the bathroom.
                                      • Ditching events or not keeping a previously-made appointment so that you can attend to a rush-in client instead.

                                        • In today’s show, Cheryl and AnneMarie share tips for setting up routines that help lash artists to live more successful, peaceful, and happy lives that boost productivity. Tips include:

                                        • Setting hours for yourself and not going beyond them.
                                        • Blocking-off days on your calendar when you have something planned and taking vacations guilt-free.
                                        • Taking lunch breaks and eating.
                                        • Doing things you love, like going outside or taking a cooking class.
                                        • Scheduling time each day for being non-reactive.
                                        • Keeping a journal; this is a method of self-therapy.

                                          • Self-care is a habitual thing; it is “honoring the commitment to myself.”

                                          While you can't control how others react or treat you, you have every control over how you treat yourself.

                                          Resources Mentioned:

                                          • Enjoy Bloom 
                                          • Bullet Journal
                                            • This episode is brought to you by Untamed Artistry

                                            Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                                            46 min
                                          • Gain More Revenue Through Client Retention

                                            In this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO, and AnneMarie Lorenzini, Managing Director, both at Untamed Artistry, share their combined knowledge of how to gain more revenue in your lash artist business by deepening relationships with the clients that you already have. It’s less expensive than acquiring new ones, and it’s also more effective.

                                            Most lash artists put in a lot of energy trying to convince people who are not customers to come and become customers. But that's actually counterproductive because you're exerting so much energy to do the hard thing, rather than doing the easy things that you're good at.

                                            In this value-packed episode, discover the least discussed secrets of the trade around growing your business:

                                            • The 10-80-10 principle, especially if you have limited resources. Identifying the clients that you should cultivate and spend the most time and energy on.
                                            • How to nurture the relationships you already have with your existing clients. Ideas include:
                                              • Taking notes about each client and adding them to their file.
                                              • Follow-ups and rescheduling.
                                              • The human elements of customer service make a huge difference, going beyond the symmetry of your fans and the styling that you use. Rather, it's the little things like the cucumber water, greeting by name, and asking how their kids are that build relationships and keep clients coming back.
                                              • Reviews and feedback in order to continually improve products and services.
                                              • Allocating resources and funds intelligently, and considering what really matters to your clients. In this industry, we want certificates on the walls, yet the costs of these certificates should be assessed through the potential return on investment. Often the money is better spent scaling your business and providing a more luxurious, calming experience for your clients.
                                              • Your client turnover rate and how it tells you whether clients are happy with the service you provide, or not.
                                              • Training is an important aspect for every lash artist, but you are encouraged to spend as much time as you do improving your crafts on other aspects of your business. This includes your environment and customer service, because these are the things that will grow your revenue most through client retention.
                                                • This episode is brought to you by Untamed Artistry

                                                Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                                                40 min

                                              About Untamed

                                              From the publisher's feed

                                              Untamed is a podcast dedicated to empowering lash artists while showing how much fun it is to be a lash nerd. Each week hosts Cheryl and AnneMarie share their passion for lashes. They discuss…