Untamed

Untamed

By Cheryl Peng - Untamed Artistry Inc.ArtsFashion & Beauty
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Untamed episodes

  • Cheryl's Controversial Opinion on Content Creation

    In this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO at Untamed Artistry, discusses her industry peeve: content that does not portray either the lash industry or lash businesses in a good light. She realizes this is mostly unintentional and is simply about not understanding the negative ramifications of it.

    Cheryl recounts her favorite statement: “I don't remember what you said. But I remember how you made me feel.” All content has a tone that conveys an emotion to the reader; it’s part of the brand experience.

    It is critical to consider the tone of your text: does it come across as passive-aggressive or sarcastic? Or does it come out of a place of education, kindness, compassion, love?

    Do's and don'ts when it comes to the tone of your content:

    • Don’t bash clients or situations. For example, don’t have a “mean girl” mentality. Are you portraying your business like a clique-ish salon that makes fun of clients who aren't a certain way? Or are you coming off as a salon that's loving and accepting of everyone? Even if you do cultivate a very specific type of clientele, you still want them to feel comfortable. If they don’t feel comfortable, they will simply go elsewhere.
    • Set boundaries with clients so that you can avoid feeling resentful (often this is a key reason why lash artists go on social media and post about a scenario. They really are just looking to vent, but if you find this is something you do, you must be aware that it will portray your business in a bad light and potentially hurt your revenue). Clear is kind. Setting boundaries is an act of kindness. Cheryl says, “It's not up to us to change people, especially changing them by shaming them.”
    • Think carefully about who your content is attracting—it does nothing for your business if it attracts engagement from the industry instead of potential clients.

      • Tips and tricks for creating content that attracts the right clients:

      • The type of content you want to produce should attract your target audience; as such, it should be educational, inspirational, or aspirational.
      • Think about all the reasons why people would not be getting eyelash extensions from you, and then create content to debunk those myths or to overcome those objections.

        • Resources Mentioned:

        • Netflix
        • Instagram Explore
        • Facebook Groups


          • This episode is brought to you by Untamed Artistry.

          Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

          38 min
        • Holiday Season Time Management Hacks for Lash Artists

          At this time of the year, lash artists are busier than ever. In this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO of Untamed Artistry, interviews AnneMarie Lorenzini, Managing Director at Untamed Artistry, who over the years has invested a lot of time learning time management skills.

          Learn about the tips and tricks that will help you put your best foot forward, and get the best out of your lash artistry life:

          • The percentage of revenue that increases during holiday time, and the potential problem when the busy season has ended (and what to do about it).
          • How to best utilize the quiet period after the chaos of the holiday season, and why you should work on a strategy to cultivate clients that keeps your income steady throughout the year.
          • How to increase revenue over the holiday season by selling gift packages and bundles.
          • Habits that you should develop to help prevent burnout and achieve balance, such as blocking time out of your schedule for yourself and setting a daily schedule with breaks, and then sticking to it no matter what.
          • Tips for setting boundaries, especially when you’re not used to saying “no.”
          • Setting breaks between clients: you could use a booking system that does it automatically, or schedule additional time into the appointment time of each client.
          • Prioritizing your personal life because it has an impact on your stress level which impacts your business.
          • Recommended time management books (see the resources below).

            • Resources Mentioned:

            • Vagaro Pro (software)
            • When: The Scientific Secrets of Perfect Timing (book)
            • The One Thing (book)
            • The Power of Habit (book)
            • Why We Sleep (book)
              • This episode is brought to you by Untamed Artistry

              Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

              44 min
            • From Surviving to Thriving This Busy Holiday Season

              In this episode of Untamed, the team: AnneMarie Lorenzini, Managing Director; Sydney Nanton, Marketing and Media Manager; and Mackenzie Unsworth, Lash Artist and Quality Control Specialist, share their best tips to survive and thrive in the fast-approaching busy holiday season.

              You’ll love these tips because they provide solutions to the biggest pain points of busy lash artists during the holiday season. Tips include:

              • Marketing strategies such as automation tools that not only save you time but also improve the customer experience during the busiest season.
              • How to prevent burnout including how to handle a waitlist and enforce your cancellation policy. If you have the resources then you can consider hiring seasonal help at your studio. This could be for simple things like cleaning, or getting another lash artist to take clients for you. Alternatively, just be honest with your client and let them know that your waitlist may be too long due to the high demand in the busy season.
              • Tips on how to create extra income this holiday season without extending your hours. An example is creating holiday gift packages or gift bundles with other small businesses — not only for clients but also for them to buy as gifts for others.
              • Minimizing downtime in January once the holiday season is over to keep clients coming back regularly after the holidays. An idea is to bundle multiple lash fills at a discounted price. For example, you would package three refills at 20% off. The normal value for your three refills might be $300, but they'd be able to purchase it at $240. This actually brings a refill price down to $80 from $100. Although you can offer packages anytime, offering this exclusive bundle in December for refills beginning in January is highly beneficial. Bonus tip: Don’t spend money received from packages. Be disciplined enough to keep it as a salary for January.

                • Resources Mentioned:

                • Vagaro Pro
                • Wix
                • MailChimp
                • Constant Contact
                • Preview
                  • This episode is brought to you by Untamed Artistry

                  Untamed Artistry is your one-stop lash biz shop, combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                  19 min
                • Building a Digital Audience with Sydney Nanton

                  In this episode of Untamed—a show dedicated to empowering lash artists—Sydney Nanton, marketing and media manager of Untamed Artistry, shares tips around content creation and website engagement.

                  A jam-packed session, find out more about:

                  • The definition of content (a media asset that you produce: podcasts, social media posts, blog posts, and so on).
                  • Why content creation is critical for your lash business, and a few tips to reduce content overwhelm:
                    • Use a schedule to plan your content because it saves time. To do this, try Preview (which is free), or Iconosquare, or even Google Calendar—whatever works for you.
                    • The number one tip for building a social media presence: Don’t reinvent the wheel, use templates where possible (Canva is a tool that you can use to create social media posts and there are plenty of website builders that are pre-made, such as Wix).
                    • Why owning your own website is still important, and how it gives your lash business credibility.
                    • Tips for boosting website traffic and how SEO works. What keywords are and the role they play in SEO. How to easily make your own website, and what type of content is important for your visitors as well as for SEO purposes.
                    • What organic search is and what makes it more profitable in the long run than paying for click ads.
                    • Why email marketing is important, and how it can grow your lash business.
                    • The most important marketing strategy for lash artists is social media because clients want to see the work you do and social media is the perfect medium for this.

                      • Resources Mentioned:

                      • Preview
                      • Iconosquare
                      • Google Calendar
                      • Canva
                      • Instagram
                      • WordPress
                      • Wix
                      • Squarespace
                      • Google
                      • Mojo
                      • Snapseed
                        • This episode is brought to you by Untamed Artistry

                        Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                        30 min
                      • Untamed Artistry Turns Two!

                        In this episode of Untamed, it’s the two-year anniversary of Untamed Artistry. This celebratory interview with Cheryl Peng, CEO and founder of Untamed Artistry, provides a backdrop to the beginning of a unique brand that’s already engraved its mark on the lash industry.

                        Cheryl—raw, open, and unfiltered—shares her aspirations, and how being a “misfit” influenced the mission of the brand.

                        The show takes a fascinating look at how a business came to life and at the same time, the interview is packed with empowering nuggets for others who are trying to grow their own business. In an often isolated, clique-ish, and judgemental industry, this brand’s main aim is to spread kindness and empower others.

                        Discover:

                        • What made this CEO decide to start Untamed Artistry. For those thinking about new business ideas, Cheryl loved teaching but teaching alone was not the best fit for her. With the lash industry being a gatekeeper of information, Cheryl worked to combine a lash brand with teaching and hit the sweet spot.
                        • What makes brand inclusivity important to Cheryl and how being an isolated child and different from others impacted her desire for inclusivity. Cheryl says, “I wanted every single person who interacts with us to feel special. I want everyone to feel equal and celebrated.”
                        • The story behind the brand name stems from Cheryl’s character.
                        • What it was like trying to grow a business as a pandemic hit while also suffering from depression. Cheryl says, “Being an entrepreneur also forces us to look at a lot of the things internally about who we are as a person and why we do the things we do. And that process sometimes can be painful.”
                        • How creating a team helped grow the business.
                        • The surprising way in which Cheryl made decisions… hint: “I didn’t take a lot of time to think about things. When there was a decision to be made, I acted on it.” This is meaningful for lash artists who are delaying action because of overthinking.
                        • The ultimate goals of Untamed Artistry are that it be known as a study-buddy place for lash artists, and to change the narrative. On a personal note, Cheryl says she measures success by how many lives she touches.
                        • What she’s most proud of accomplishing so far.

                          • Cheryl’s last word to listening lash artists this week: “Dare to be different. Dare to do things differently than other people, dare to think differently than other people, and dare to lash differently than others.”

                          Resources Mentioned:

                          • Authentik Artistry
                          • Maxx Lashes
                          • Hello My Name is Awesome (book)

                            • This episode is brought to you by Untamed Artistry.

                            Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                            47 min
                          • Solo Lash Artist Essentials

                            Hosts Cheryl Peng and AnneMarie Lorenzini invite you to join them for the Untamed podcast! A show dedicated to empowering lash artists. In this very first episode, Cheryl and AnneMarie share with you the top categories of education that are important to prioritize besides your lash technique and which are not promoted very well in the lash industry.

                            Cheryl is the Founder and CEO of Untamed Artistry. She built her themed artistry business into a seven-figure brand in less than a year, and did it in a pandemic no less. AnneMarie, an experienced lash stylist, boasts a background in the business side of beauty.

                            They urge lash artists to consider their education as an investment for their businesses. In this episode, they discuss:

                            • As a lash artist-entrepreneur, the importance of understanding the numbers and how this helps build a strong foundation.
                            • Recommended business books. These include Profit First, which is about how to set up your business and bank accounts and how to make your business profitable. The E-Myth Revisited is another eye-opener that explains business success, and Hello, My Name Is Awesome is a super short read about how to name your business.
                            • Learning resources for the lash industry. Skillshare, for example, offers mostly creative learning courses, but also a few business courses like accounting and bookkeeping.
                            • Lash artists are always their own photographers and content creators; where to learn more about photography and editing so that your shots attract more eyeballs for marketing purposes.
                            • Finding a mentor who you are comfortable sharing with; it doesn't have to be in conventional form; it can even be podcast guests.
                            • Why marketing is critical for business, and how to learn the fundamentals to grow to a place where you enjoy a comfortable clientele. How storytelling, SEO, and referral programs can boost marketing efforts.
                            • Why you should learn more about customer service.
                            • Improving skill by self-education (really just watching YouTube videos). If you want to know how to do something, take your curiosity to YouTube.
                            • Making learning a priority and scheduling it into your calendar.

                              • All of these things are going to generate more revenue in your business and bring in more clients.

                              This episode is brought to you by Untamed Artistry

                              Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

                              50 min
                            • All Lash Nerds Are Welcome!

                              It’s happening! Hosts Cheryl Peng and AnneMarie Lorenzini invite you to join them for the Untamed podcast! A show dedicated to empowering lash artists. In this introductory episode, Cheryl and AnneMarie share their best resources and information so that you can become a more successful lash artist and business owner.

                              A bit about your hosts:

                              Cheryl Peng is the CEO and founder of Untamed Artistry and a self-proclaimed #lashnerd, obsessed with anything and everything lashes. Coming from a career in professional poker, Cheryl never really fit into the high fashion, vogue beauty world. And when introduced to lash extensions, something CLICKED! Her unconventional background and passion for lashes give Cheryl a uniquely creative and valuable perspective within the beauty industry.

                              AnneMarie Lorenzini is the Managing Director at Untamed Artistry, with over 14 years of professional experience in the beauty industry. Her communication skills and diverse background in education, cosmetics, product development, and salon management give AnneMarie an excellent mind for business and an eye for innovation.

                              The type of content you can expect on this podcast is candid conversations for lash artists so you can improve both your lash skills and business knowledge.

                              So whether you’ve been in the industry for years or are just picking up your tweezers for the first time, you’re welcome here! And we can’t wait to geek out with you guys.


                              4 min

                            About Untamed

                            From the publisher's feed

                            Untamed is a podcast dedicated to empowering lash artists while showing how much fun it is to be a lash nerd. Each week hosts Cheryl and AnneMarie share their passion for lashes. They discuss…