Untamed

Are you in business (or planning to go into business) with your spouse or significant other? How do the two of you divide and conquer your business? In this episode of Untamed, Cheryl Peng and AnneMarie Lorenzini are speaking with married business partners Tussanee and Paul Luebbers, who together run Integrity Lash, host the long-running podcast, “LashCast” and also organize the largest lash convention in the world, LashConference.

Their path to success has not been easy. Paul and Tussanee reveal some very personal details about their troubled “seasons” (as they call them) in the past, in the hope that they can help others through some of the rocky times couples may experience doing business together. From prioritizing family time to showing grace and respect for each other’s skills and shortcomings, they let us in on what it’s like to spend 24/7 with your spouse, and how to navigate the ups and downs of family and business.

Expect to hear:

Resources Mentioned:

Lash Conference Nov 5-7 2022

LashCast Instagram

Integrity Lash Website

In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder & CEO of Untamed Artistry, and AnneMarie Lorenzini, Managing Director of Untamed Artistry, have a heart-to-heart about their unpopular lash artist industry opinions.

(You don’t have to agree with them and they would love your opinions, too!)

Ready? Let’s go then; here’s what you can expect on the show:

Unpopular Lashing Opinions

Unpopular Business Opinions

Unpopular Client Opinions

The point of today’s show is that it is good to hold unpopular opinions because it means that you're a critical thinker. It means that you're willing to think for yourself, you're willing to go against the grain and dare to be different.

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this episode of Untamed by Untamed Artistry, Michelle Rowland, Chief Education Officer at La Lash Academy Sydney, shares her experience of starting out as a self-doubting lash artist to doing lashes for Hollywood celebrities—and doing it from home.

The Dancing with the Stars producer had her lashes done right next to Michelle’s bed (although she didn’t know it!)

Michelle has done lashes for some other big names in Hollywood, and the big question she answers is this: What made celebrities come to a home-based studio when they could go anywhere else?

It could have had something to do with being able to trust the lash artist, her humility, and her genuine love for her clients.

In a fascinating conversation, Michelle shares:

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this episode of Untamed by Untamed Artistry, the spotlight is on high-paying clientele and whether they are the right fit for you and your lash business.

There are different levels and tiers in the industry—and one isn't better than the other. Lash Artists can not remain authentic to themselves if they aren’t servicing the clientele that naturally fits.

Today’s conversation centers on everything that goes behind attracting and keeping a type of clientele who expect more.

AnneMarie Lorenzini, Managing Director at Untamed Artistry, is one Lash Artist whose clientele is affluent. She shares practical advice to help you decide if a high-paying clientele is right for you, and if so, how to attract and keep them.

AnneMarie also shares:

Resources Mentioned:

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this real and raw episode of Untamed by Untamed Artistry, Deanna Campese of International Lash Masters opens up about her past and how it unexpectedly led to the creation of a community in the lash industry.

International Lash Masters helps lash artists grow their businesses by offering lash education and a positive network, with the goal of mitigating the typical bullying and bitchiness that can be found in the industry.

The discussion centers around:

Resources mentioned:

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this episode of Untamed by Untamed Artistry, the discussion centers around the very first annual Untamed Awards and what makes them unique. Untamed Artistry will be giving away $5,000 CAD worth of cash prizes, plus sponsored branded prizes.

The 2022 competition launches on April 1 and runs until April 14. Entry is from April 1–4 and the winners are announced April 9–13, with April 14 reserved for an online closing ceremony.

There are five competition categories:

Untamed Artistry wanted to create a unique way of giving back to the community. So to enter the competition, there are zero fees. The entire competition will be on social media and they’ve put strict measures in place to remove all judging bias. The competition promotes creativity, individuality, and authenticity.

Resources mentioned:

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this episode of Untamed by Untamed Artistry, with typical vulnerability and courage, Cheryl Peng, Founder and CEO at Untamed Artistry, shares the failure of a dream. She tells us how she knew it was time to quit and what she gained from the dismantling of the ‘Geek Squad,’ the Untamed Artistry brand’s Ambassador Program.

A vision that didn’t come true, the Geek Squad was supposed to provide real value for diehard fans as well as for the Untamed Artistry brand. The plan was for the program to run differently from the way other brands do it. However, what Cheryl found was that the ‘brand ambassador’ concept is outdated and, in many ways, exploits the community.

The idea can work well because referral is so powerful, and it’s more effective for clients to hear from peers how great your service is. However, if the concept does not align with your brand’s core values, it is not likely to succeed. This was true for the Untamed Artistry brand, and Cheryl explains why.

Expect to hear:

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, answers your most pressing questions about building a lash artist brand, no matter how small you are or how big you plan to go.

When entering the industry, most artists are not familiar with marketing. Branding forms part of marketing. Branding is what separates your lash business from another. When you are in a fiercely competitive industry such as the beauty niche, branding may be what makes or breaks your success.

The high competition you face as a solo lash artist forces you to offer something that separates you from the crowd.

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this episode of Untamed by Untamed Artistry, the discussion focuses on adhesive and retention. Because Untamed is a brand known for high-quality adhesive products and education, the episode is jam-packed with valuable information to keep your clients coming back over and over again.

Lash retention = client retention.

It’s an important topic because more than 50% of clients who have a retention problem simply never return.

The hard truth is that retention is your problem, no matter the cause — even if your client is at fault. This episode explains why this is so.

Find out the reasons why clients themselves may be the cause of retention issues, such as diet, vitamin deficiencies, health conditions, or the way they treat their lashes. As a Lash Artist, these are out of your control, but what can you do?

If a client is not getting all the nutrition that their body needs to produce healthy hair, for example, then their lashes may be lacking as well, meaning that they could be going through a faster growth cycle or their hair is just really, really fragile. Thyroid conditions, diabetes, eye conditions, and medication can all affect lash retention. AnneMarie Lorenzini, Managing Director of Untamed Artistry, shares considerations that should be assessed prior to application.

Tip! Make sure you have a thorough intake that includes things like medical history, health, and lifestyle before seeing a client for the first time.

Cheryl Peng, Founder and CEO at Untamed Artistry, shares in detail each step of the lash retention process so that you have the opportunity to examine your own techniques and improve them. These include:

Resources Mentioned:

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this episode of Untamed by Untamed Artistry, Roxie Reese, CEO at DFW Lash University, shares what made her start a beauty school. DFW Lash University is a state-approved lash license program, and it’s the result of Roxie’s desire to impact others in the industry she loves.

Roxie explains what drove her to build this unique beauty school, and how her observation about the industry seemed very “cookie cutter.” She adds that she wanted her programs to be a central place for diversity to cultivate inclusion.

One of the highlights of this episode is seeing that behind every amazing CEO, there is a human who has their very own life experiences and struggles — even when all we see is success.

With a deep passion for lash artistry, Roxie shares:

Resources Mentioned:

Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com