In this VoiceAmerica episode, we explore AI's trust issues with Christian J. Ward, Chief Data Officer of Yext. We discuss how companies like OpenAI, Claude, and Google focus on building trust through a two-panel design that provides citations for AI-generated content. This trend harkens back to SEO practices, highlighting the renewed importance of citations. Ward notes that some businesses are even reporting new leads from AI interactions. OpenAI's SearchGPT and Google's Gemini are leading this field, but we anticipate an explosion of open-source models accessing real-time data. The episode emphasizes the distinction between subjective and objective questions, with AI showing promise in handling objective queries that help with daily tasks and decision-making. Ward explains how humans alternate between subjectivity and objectivity throughout their day, stating that subjective is what you want, objective is what you need. This exploration aims to give listeners insight into AI's capabilities and potential impact on our everyday lives.