Spanish football federation chief Luis Rubiales spoiled the afterparty for Spain's Women's World Cup-winning team, first by giving one of the players, Jenni Hermoso, an unwanted kiss, and then by refusing to accept the consequences.

As Rubiales clings to his job, the controversy has embarrassed Spain's football establishment, incensed Spanish women and brought on a national reckoning with old-fashioned sexism, says Madrid-based reporter Guy Hedgecoe.

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