A dubious honour for New Zealand this week. The country received the 'Dirty Ashtray' award at a WHO tobacco control conference, and that followed the news that we've fallen from second to 53rd in the global tobacco industry interference index. That's on top of news that the tobacco black market in Australia is doing a raging trade right now. All of this has had us thinking about smoking rates, reputation, vaping and the black market here in New Zealand. Professor Janet Hoek is co-director at ASPIRE Aotearoa, a University of Otago research centre, she joins Jesse.