In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the different diagnostics they use to assess a brand’s performance with young consumer audiences.

Topics include:

• The different factors that they measure when assessing brand love.
• Why being cool is different from being hot – and why it matters.
• Why a wholistic approach, across diagnostics, is necessary to achieve peak brand performance.

Gaming has been smashing Hollywood’s earnings and in 2021 the global ‘games market’ posted $180 billion in revenue – which is more than Hollywood and music combined.

Suffice it to say:  Gaming is huge.

Today we’re speaking with Jamin Warren, CEO and founder of Twofivesix, about how brands can engage with audiences in the world of gaming.

Topics include:

• Why understanding your audience's gaming affinity, activity and identity is core to success.
• The questions businesses need to ask if they’re engaging a company to create a campaign that targets gamers.
• Why brands don’t necessarily have to be in a game to effectively reach gamers.

Marketing is the business of understanding marketplace competitors as well as defining, positioning, and promoting products to target customers. Marketers are tasked with developing the strategy to boost sales and revenue, and one of the ways they can do this is through customer base analysis.

Today we’re speaking with Jan Valendin. 

Our conversation explores how he and his colleagues have used recurrent neural networks to innovate the process of customer base analysis.

Topics include:

• How their deep learning model leverages observed behavior and auto feature extraction to predict future behavior.
• Why having a large starting data set and at least a thousand customers is necessary to take advantage of the promise of this approach.
• How using this approach can help marketers ranging from charities to streaming entertainment providers proactively manage their customer base.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their recent research into the way young consumers feel about TikTok and the impact that TikTok has had on the larger social media context.

Topics include:

• How young consumers feel about TikTok vis-à-vis other social platforms and media companies.
• How young consumers’ experience on TikTok is influencing their expectations about other platforms.
• What young consumers expect from brands if they want to engage with them on TikTok.

In today’s podcast Alyssa Gelbard discusses how the recruiting process and your employees’ communication behaviors impact your brand.

Topics include:

• How what you post on LinkedIn impacts your company’s brand.
• The ways in which you can (and can’t) leverage your teams’ LinkedIn profiles and posts.
• Why the experience of all job candidates (and not just the people you end up hiring) matters to your brand.

Brands are increasingly leaning into influencer marketing. As with most things, digital regulations lag real world scenarios and the guidelines around advertising content disclosure vary.    

Today we’re speaking with Alexander Edeling and Zeynep Karagür about their research in to how, why and when ad disclosure matters for influencer marketing.

Topics include:

• How ad disclosure impacts consumer engagement with branded content.
• The factors that marketing practitioners should consider when selecting one influencer over another.
• What the data means for how marketing practitioners work with influencers.

In today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization.

Topics include:

• The difference between personalization and hyper segmentation.
• How AI and natural language processing is powering a 1:1 connection between marketers & their audiences.
• Why first party data is still a largely untapped resource … and the future of marketing.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers’ environmentalism and their penchant for low-cost, high-volume goods.

Topics include:

• The percentage of young consumers who feel that climate change represents an existential threat to existence.
• The factors that go into young consumers’ purchase decisions.
• Why price point is a critical part of any brand’s sustainable product offering and marketing message.

In today’s podcast Alyssa Gelbard shares the ins and outs of serving on a nonprofit board and how this work can fit into the larger arc of one’s career. 

Topics include:

• Why serving on a nonprofit board can not only do good, but also be good – for your own career development.
• How to prepare yourself to be an attractive nonprofit board candidate.
• What to expect when serving on a nonprofit board.

Communication is challenging. Management books abound to help professionals, who have advanced degrees and understand the complex context that surrounds their words, communicate more effectively.

Can a machine wade into this space and convincingly communicate with a person?

Today we’re speaking with Praveen Kopallé whose research uses natural language processing, deep learning and machine generated content to explore this question.

Topics include:

• If machines can write human-like reviews.
• If machines can synthesize user-generated reviews into useful summaries.
• The practical implications and ethical challenges associated with automatic content generation.