This is episode 8 of ReThinking Sport, our series made in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. 

Our guests today are Kieran Maguire and Nic Coward. 

Kieran is a British academic, author and broadcaster best known for The Price of Football, the hugely popular podcast he hosts alongside comedian Kevin Day, which is based on Kieran’s book of the same name. 

Nic Coward’s career has seen him working at the very top level of British sport, in roles including General Secretary of the Premier League, chief executive of the British Horseracing Authority, joint chief executive of The FA and the first chair of the global Sports Rights Owners Coalition. He is currently chair of UK Athletics and Golf England and is an expert partner at Portas. 

The conversation takes several of the threads that emerged from previous episodes in this series, from conversations with Rick Parry, chair of the EFL, Mark Bullingham, CEO of The FA, Paul Conway, head of Pacific Media Group and Kelly Simmons, head of the FA’s Women Super League. 

Each of these episodes can be found on UnofficialPartner.com or via PortasConsulting.com, or any of the major podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app. 

You’ll also need to get the weekly Unofficial Partner newsletter, which goes to the email inbox of thousands of sports business executives out every Thursday, subscribe via unofficialpartner.com

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