This week the Women’s Sport Trust released some new research, commissioned by them and carried out by the Futures agency, who monitored UK media coverage of women’s sport over the course of the last year. 

The data is available via the Trust’s website.

What are the key findings of this research, what works and what doesn’t when it comes to the job of attracting more people to watch and to stay watching beyond the big quadrennial events and individual star performances. 

To answer these and several more questions, we invited Chris Hurst, Jo Osborne and Victoria Cotton to unpick the data and share their considerable experience on this topic.

Chris has been a Trustee of the Women’s Sport Trust since 2017, having previously worked for organisations including the Premier League, the ICC, BBC Sport and Nielsen, and is now a sports consultant. He is also a Non-Executive Director of the Rugby Football League. 

The view from the media side of this discussion is brought by Jo Osborne and Vicks Cotton, two of the most accomplished and experienced sports television producers working today. Vicks is Executive Producer of Live Streaming at BBC Sport, covering major events including women’s football, netball and The Hundred. 

Jo is an Executive Producer at Sky Sports, covering a range of programming including Netball Superleague, The Hundred and the Women’s Super League. 

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