Michel Masquelier entered IMG as an intern and left as chairman. The intervening 30 years saw a transformation in the sports economy, led by the boom in media rights values, an area in which Masquelier became a world expert as head of IMG Media, first under Mark McCormack, then Ted Forstmann and finally Ari Emanuel’s Endeavour. 

We talk about private equity, bundles and betting, and his new book, Life Is Not A Dress Rehearsal, which charts the ups and downs of a career in sport.

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