The National Hockey League is made up of 32 teams and 750 players, and the story of the league is increasingly told by the players themselves across their owned social media platforms. 

Today’s conversation is about the implications of this shift for the league, the team owners, the fans and the players themselves. 

Our guests are David Klatt, director of social media platforms for the NHL and Daniel Kirschner, founder of Greenfly, the software platform that helps organisations to collect, organise and distribute digital media. 

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Every episode of Unofficial Partner can be found by using the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app. 

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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