This is a deep dive in to the relationship between sports fans and teams, with Ben Phillips and Mike Brady from InfrontX. 

And specifically, we break down the component parts of the value exchange that exists between a football club and a fan, particularly when the relationship is conducted almost entirely via digital channels.

I’ve written about this topic in this week’s UP Newsletter,  so you can see the Elements of Value model that we reference in the podcast. 

Every episode of Unofficial Partner can be found by using the big podcast providers, including Apple, Spotify, Google Podcasts or via your favourite podcast app. 

We’d love it if you could take the time to rate us on Apple or Spotify, as it helps spread the word. 

And if you’re interested in more sports business comment and analysis, you can follow me on Twitter @UnffclPrtnr 

The weekly Unofficial Partner newsletter is read by thousands of people across the sports business every Thursday, to join them subscribe via unofficialpartner.com

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.