Today’s conversation is about Olympic sports federations and the challenge of building and sustaining audiences for their sports on social media platforms. 

Our guests are Jonny Murch and Stéphane Schwander.

Jonny is Chief executive of Red Torch, the award-winning research, digital and social media agency.

Stéphane is head of digital at the FEI, the world governing body for equestrian sport and a member of the Olympic movement for over a century.

Since 2017, Red Torch has tracked the performance of every Olympic federation on social media and the latest edition of the #SportonSocial League Table was published this week, and you can download it for free, via the shownotes of this podcast or go direct to the Red Torch website. 

There are close to 250 episodes of the podcast available by searching Unofficial Partner in your favourite podcast app or going via Apple or Spotify. 

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Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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