This is episode of ReThinking Sport, our ongoing series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. 

Today’s topic is girls participation in sport and our special guest is Baroness Sue Campbell of Loughborough, one of the most influential sports administrators of the last thirty years.  

A former PE teacher, she was made chief executive of the Youth Sport Trust in 1995, having played a key role in setting it up. In 2003 Campbell was appointed as chair of UK Sport. She held this position for two terms until April 2013, presiding over Team GB and Paralympic GB's performance at the London 2012 games. Campbell was appointed Head of Women's Football at The FA in March 2016, and became Director of Women's Football in January 2018. She was appointed Dame Commander of the Order of the British Empire (DBE) in the 2020 New Year Honours for services to sport.

Sue is joined by Elena Portas and Elise Kossaifi. 

Elena leads Portas work and wider research on health and physical activity, and has advised governments, cities, and national and international federations on their role in improving the health and wellbeing of society. 

Elise is a senior manager in Portas Middle East office, specialising in sports federation transformation, and diversity and inclusion in sports.  

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