Sean Bratches spent close to 30 years with ESPN, and then became Managing Director of Commercial Operations at Formula 1, following Liberty Media’s acquisition of the race series from CVC, the private equity group.

In November last year, Bratches announced he’d joined Greg Norman at LIV Golf, the organisation behind the Golf Super League, backed by funding from PIF, the Saudi sovereign wealth fund. 

So this is a conversation about an attempted disruption to the status quo in a major global sport. We go in to the business plan behind the new venture, which regular listeners will detect, touches on several of the big themes impacting the sports business today. 

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